Sales Engine

APRIL 7, 2016

Sales and marketing alignment has been overused because many B2B companies are still operating with an outdated model where marketing builds branding and awareness and sales books appointments. If that describes your company’s current sales and marketing process, then yes, alignment is just a buzzword.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 136

Sales Engine

APRIL 20, 2016

It’s time to face some hard truths about B2B sales. The B2B sales process has changed. They need marketing. If marketing does not step in to fill this void digitally and engage these anonymous buyers, sales reps are going to miss out on deals that they never knew existed in the marketplace. And therein lies the rub.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Marketing Qualified Leads 218

Sales Engine

FEBRUARY 6, 2017

Today, however, demand generation begins online, and the buying process is directed by the buyer. DemandGen Report found that 90% of B2B buyers prefer to seek out a sales rep when they're ready to buy, rather than being approached by one before that point.1

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Sales Engine

OCTOBER 4, 2017

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

OCTOBER 8, 2015

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

AUGUST 23, 2016

For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Not that there’s anything wrong with projects and project managers —they’re still a necessary function and the best marketers are always the ones who can get stuff done.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

JULY 20, 2016

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

MARCH 30, 2016

That doesn’t necessarily mean they’re a viable sales prospect or ready to buy. With each successive email touch, the chance that the prospect will be ready to buy (from you) increases. The infographics also help arm the recipient with information they can use to build a business case internally for the purchase. And it works.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Nurturing Lead Ranking Top of Funnel 136

Sales Engine

NOVEMBER 24, 2015

That’s good news if you’re just getting your feet wet in content marketing because you can learn from best practices to drive superior execution to stand out. But before you start your content generating engines, let’s back up a bit and look at 7 elements that every successful content marketing strategy must have: 1.

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120

Sales Engine

NOVEMBER 6, 2015

We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But B2B companies have found success in content marketing , and they’re upping the ante.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

AUGUST 22, 2016

We are all looking for a competitive advantage, and if you’re fortunate enough to be selling a completely unique product from a well-known firm to a needy market, you probably don’t have to be very good at marketing to be successful. But B2B companies have found success in content marketing , and they’re upping the ante.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

AUGUST 14, 2015

As a marketer, you’ve built a great website and figured out your branding and positioning. You’ve been writing some blogs and white papers, using marketing automation to assist in your distribution, and you’re getting some traction—but it’s not enough. So what are your options? For example, will you need: Writers?

Demand Generation Agencies 120

Demand Generation Agencies Demand Demand Generation Marketing Automation Services 120