KoMarketing Associates

MARCH 30, 2017

New research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. Research During the B2B Buying Process.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

KoMarketing Associates

SEPTEMBER 26, 2018

Although B2B marketers have a wide range of ways to reach out to their target audiences, new research suggests that B2B buyers are still interested in phone calls and virtual appointments. This is according to new research from TimeTrade, published in the “What Buyers Want: The State of the B2B Buyer Experience” report.

Marketing Report 121

Marketing Report B2B Marketing Buy Process 121

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. B2B Marketing and the Customer Experience.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.”

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

NOVEMBER 12, 2020

The COVID-19 pandemic has impacted the marketing industry in many ways, and new research shows that B2B buyers, in particular, are changing the way they invest in areas, such as technology. B2B Buyers Continue to Delay Purchases.

Spending 166

Spending Marketing Management B2B Budget Programs 166

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Social Media and the Influence on the Buying Process.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MARCH 6, 2018

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. Marketers continue to invest in programmatic because it’s the most efficient way to buy media.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

JULY 10, 2019

Although B2B marketers are constantly reaching out to buyers, new research shows that it may be the behavior of their target audience that keeps them from ultimately closing deals. A new study published by Aberdeen titled “Why Do B2B Buyers Struggle?” As it turns out, B2B marketers can potentially help with these pain points.

B2B Sales 120

B2B Sales B2B Marketing B2B Vendors 120

KoMarketing Associates

MARCH 3, 2020

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. What are buyers’ end goal for purchasing?

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

AUGUST 24, 2017

As B2B customers demand more from their products and services, they are also seeking enhanced engagement from marketers during the buying process. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. B2B & Local Directories. Besides local review sites, there are also several B2B and local directories that you can claim profiles on.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

OCTOBER 18, 2017

Although B2B marketers are now offering a wide array of products and services, new research suggests that B2B buyers are still challenged to search, identify and choose the right solutions for their needs. B2B buyers are also challenged because marketers do not understand their needs (31 percent) or their company (30 percent).

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Complete a Client Discovery Questionnaire.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). And yet, many B2B marketers have still held back from adopting ABM.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

MAY 8, 2018

Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest? To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. 79% of marketing leadsnever convert into sales.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

OCTOBER 16, 2017

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? To learn more about B2B buyer preferences, Aberdeen Group recently conducted the “What Do B2B Buyers Want?” report with PJA Advertising and Marketing.

B2B 120

B2B Generation Advertising Agencies Vendors 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized? It diversifies the content marketing mix.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. The perfect tip for the perfect solution.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. B2B buyer personas are fictional representations of your target audience members, which help to better align campaigns all along the buying journey. Outline Your B2B Buyer Persona Template.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120