DiscoverOrg

MARCH 5, 2018

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. Contact data evolved into org charts and job responsibilities – and now we’ve moved on to understanding purchase intent. You’re not missing buying cycles.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. When a new CTO joins a company he or she is likely to make new technology purchases. To buyers, these types of interactions may seem serendipitous, but timing sales and marketing interactions requires foresight.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

DECEMBER 4, 2018

Legal Operations might work behind the scenes of the General Counsel … but ops wears the pants on tech purchase decisions. What does the buying cycle look like for legal operations? What does the buying cycle look like for legal operations? Where do they research and get buying advice? … Huppert wears many hats.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

DiscoverOrg

OCTOBER 24, 2017

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts. Lead lists. Not sure what the difference is?

Account Based Marketing 149

Account Based Marketing Enterprise Management List Brokers Marketing Automation Services 149

DiscoverOrg

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. What impact or insights into the market are you hoping to uncover with this survey? Is it evolving like the marketing technology stacks have? Below are the highlights from that interview.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

DiscoverOrg

OCTOBER 23, 2016

Sales departments are becoming technology buying centers and beginning to rival their marketing and IT counterparts. Compare that to Marketing tech stacks: an Econsultancy report from 2015 cited that half of the respondents were using 21 technologies in their Digital Marketing stack. Click To Tweet. The HR Dataset.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

AUGUST 14, 2018

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 17, 2016

Outbound marketing will help identify key people attending to get in front of. Call the decision maker and find out if the company is in the market for your product. . For companies that aren’t quite ready to buy, create alerts to keep up to date on any company news. Once the alerts are in place, watch for buying signals.

Trade Show 120

Trade Show ROI RFP Work Management 120

DiscoverOrg

AUGUST 14, 2018

Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. In fact, with just a few simple steps, DIY data segmentation for account-based marketing is a great way get started. Watch: DiscoverOrg documents our own Account-Based Marketing experiment. Sound familiar?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

FEBRUARY 12, 2016

For the B2B sales representative and prospect, it’s the business’s challenge or pain point. Alternatively, you could get the target audience from each restaurant’s marketing department and request a menu from the head chef, which would make the research part of your sales job a little less time-consuming. see what I did there?)

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

DiscoverOrg

MARCH 22, 2017

Of course, that’s our job, the job of sales and marketing – to help educate our markets, to cast a bigger and better vision of our solutions. You’d end up buying the luckiest data provider, not necessarily the best. The problem with the first method is it’s too small a sample size.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 15, 2016

“Try before you buy” is the new world order. I spent last weekend at the Portland Farmer’s Market with my family (yes, a stereotypical thing to do in Portland, OR). Not because she doubted the vendor, but because at some point in her life, she’s purchased a bad peach, bad apple, etc. Whether it’s a free month of Netflix, a $0.99

Buy 120

Buy Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 29, 2019

It’s like trying to schedule a meeting for buying a time-share!” To a sales rep with a salary of $40,000 per year, for example, $60,000 for a marketing automation system might sound like a lot of money! Second, the prospect must understand the value of the price you’re offering, in order to make an informed purchase.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

DiscoverOrg

JUNE 15, 2016

The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. The biggest issue facing marketers remains the challenge of creating compelling enough content assets.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

AUGUST 23, 2018

In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. But the “social” piece of the puzzle is more important than ever, especially when you consider that “ the number of people involved in B2B purchases has climbed from an average of 5.4

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

In fact, 87% of B2B buyers say they would have a favorable impression of someone introduced through their professional social network. But the “social” piece of the puzzle is more important than ever, especially when you consider that “ the number of people involved in B2B purchases has climbed from an average of 5.4

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

SEPTEMBER 12, 2018

Tiny mom-and-pop shops that would never buy your enterprise products and services. In conclusion, invest in your team’s success by purchasing something that’s not the sexiest thing in the world in high-quality data, and bad data a silent morale killer across your team. Want to Build a Sales & Marketing Lead Engine?

Video Marketing 189

Video Marketing Lead Scoring Lead Ranking Youtube 189