Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Survey participant in the B2B Buying Disconnect Report.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

MARCH 14, 2016

The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location. If a company had a soul, the purchasing history is a window into it.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Marketers must prioritize data quality – it is either your secret weapon or your Kryptonite. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Erika Goldwater, VP of Marketing, ANNUITAS.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. When there’s no buy-in.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Difficult to do when you don’t know who the buying audience is.”

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100