Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Think about it.

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Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. People don’t buy what you do; they buy why you do it. This is a marketing question. Expose your beliefs.

Content Marketing 100

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Writing on the Web

SEPTEMBER 29, 2010

The B2B Manifesto , from VelocityPartners in the UK, makes this point as well, by encouraging content creators to share their world views and beliefs. Next, be sure to download the B2B Manifesto for a visual guide to what you need to pay attention to when writing content that engages readers. I’d love to get your thoughts.

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Writing on the Web

OCTOBER 4, 2010

As Simon Sinek says, start with why: “People don’t buy what you do, they buy why you do it.&#. This is Imperative #2 in VelocityPartner’s B2B Manifesto. If you haven’t downloaded this free and easy-to-read ebook yet, don’t miss it. This principle is expressed as “Expose Your Beliefs.&#.

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Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services.

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