Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Implementing innovative pitching tips can set your offering apart from the pack and help you expand your B2B market share. Eight Pitching Tips to Expand Your B2B Market. Confused prospects don’t buy.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Convincing them to take the next step (and ultimately, to buy from you) can be challenging, however.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Offering a stellar B2B sales experience comes with its own share of challenges in 2023. As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. What is B2B Sales Experience?

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

NOVEMBER 12, 2018

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. The post Marketing Technology Buy The Book appeared first on B2B Marketing Blog | Webbiquity. ” — Sam Hurley, content marketing influencer & founder of OPTIM-EYEZ.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Webbiquity

SEPTEMBER 22, 2020

Six months into the pandemic, how have IT buying plans and practices changed? The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. For B2B technology marketers, in-person events are pretty much out for the moment.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Prospects feel much more comfortable buying from a salesperson who knows what they’re doing. Guest post by Dylan Berger.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

MAY 12, 2020

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” That’s where opportunity lies for B2B marketers today. And a (small) majority are still actively buying. B2B Buyers Are Still Buying. Conditions Are Changing Quickly.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. As reported here previously, Millennials are taking over tech buying. The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity. 61% of companies expect higher revenue in the coming year.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. This implies that trigger events are not created equal; therefore, an in-depth knowledge of your ideal customer profile, buyer personas, and purchasing behaviors is required for creating a successful B2B trigger event selling approach.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

MARCH 17, 2020

But automation is just as useful in the world of B2B sales. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. High-value targets require careful personalization.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? How Do I Conduct an Efficiency Audit on My B2B Company? The post How to Do an Efficiency Audit on Your B2B Company appeared first on B2B Marketing Blog | Webbiquity.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 180

B2B Top of Funnel B2B Sales Digital Marketing Funnels 180

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Prospects love this, as research reveals that 87 percent of buyers select a vendor who provided them with relevant pieces of content at each stage of the buying process. Map Content to the Buying Cycle.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Six Effective Tips To Increase Your B2B Sales Conversions. When selling to B2B customers, depending on the uniqueness and value of your product, referrals can be an incredibly effective way to generate high-intent leads.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Webbiquity

SEPTEMBER 4, 2018

Recent years have seen an explosion of direct online sales in the global B2B sector. The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. According to Statista , in the USA alone, B2B sales are estimated to reach $1.2

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

AUGUST 6, 2019

The post Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool appeared first on B2B Marketing Blog | Webbiquity. If you want to test more of your software in less time, by spending less money, while ensuring that you ship it without security vulnerabilities, talk to Ayush’s team now.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. But how can B2B marketers most effectively achieve those results? Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Or at least, not important yet?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. Today, it is worth $1.2

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. 82% of your prospects seek recommendations from their friends and families before buying. You can’t buy great customer reviews (at least not legally or ethically).

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

NOVEMBER 29, 2022

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. A reward strategy for loyal customers can incentivize them to keep buying from you.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Each time you earn a customer’s loyalty, you’re also gaining their buying power. Additionally, some companies transitioned to a buy online pickup in-store (BOPIS) model , which has its benefits and drawbacks. Knowledgeable help.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

FEBRUARY 15, 2022

Your GTM strategy reflects how you position and differentiate your company, determine pricing and channels, capture the buying journey, launch products, and engage with customers and influence and motivate them to buy your solutions. Nurturing entails offering content to prospective buyers at various points in the buying journey.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Webbiquity

DECEMBER 17, 2021

You can develop a detailed buyer persona to map out what people need at different points in the buying process. When someone is ready to buy your goods or service, they go through a buying cycle, which is a set of decisions they make before they buy. Integrate Your Sales and Marketing Teams.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Understand the B2B process. Not necessarily.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Webbiquity

MARCH 8, 2022

Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Extra credits can encourage more people to buy gift cards, even for themselves, as they can use the credits later to get more for less. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

APRIL 5, 2023

Get Internal Buy-In for DAM Software Another key step in choosing DAM is getting internal buy-in for the DAM software. Collaborate with your IT team in the software selection process to ensure you buy exactly what the business needs. What goals does the business want to achieve? Should the DAM platform replace existing systems?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251