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85% of B2B Marketers Struggle to Link Performance to Business Outcomes

KoMarketing Associates

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. This is followed by measuring and proving return-on-investment (40%), delivering quality leads (37%), and producing quality content (36%).­

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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

Register today and join other B2B marketers reshaping their strategies and achieving unparalleled results.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

Startups 253
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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 349
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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How Staples got 4,112 social shares that generated 19,210 clicks.