Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. And today I’d like to share with you a few of the key findings from this year’s AEC research. We received participation from over 1000 firms and the research results are captured in the 2017 Hinge High Growth Study.

Research 48

Research Work Management Differentiation Marketing Budget 48

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. The answer is a resounding yes.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM).

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways. What is F8?

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Statistics 189

Statistics Advertising Agencies Paid Search Agency Barriers 189

Unbounce

JANUARY 13, 2022

Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. Image courtesy of Apple.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. As the old marketing saying goes, “if you target everyone, you target no one.” B2B demographics, in the business world, are called firmographic info. Business directories aren’t frequently updated.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

DiscoverOrg

OCTOBER 19, 2017

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. Origin Story: Terminus’ Formula for Account-Based Marketing. Small world!). Look for the full story here at Terminus ).

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Zoominfo

OCTOBER 8, 2019

But, it’s not enough to just slap a few form fields on your landing pages and call it a day. It’s a question that has plagued marketers and website managers for years. Research backs this up. Site visitors who don’t want to spend too much time on the form may fill in the short version. Call-to-actions.

Optimization 157

Optimization Conversion Privacy Policies Tips 157

markempa

MAY 9, 2017

Does your purpose currently impact your marketing, revenue growth, and profit? Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ).

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! According to Pew Research, Millennials officially compose the largest U.S.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Webbiquity

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Directive Agency

JUNE 23, 2017

Every owner is aware of the power social proof can have on one’s marketing campaigns. And not just for digital marketing. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. . 1: Clutch. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. The team discovered loads of diverse content that was hard to find, disorganized, difficult to reuse, and, most importantly, not customer-centric , says Red Hat’s marketing content curator and librarian Anna McHugh. Does your company look at content through customers’ eyes?

Enterprise Management 223

Enterprise Management Work Management Marketing & Strategy Marketing Management 223

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Image credit: MarketingProfs. But that won’t last.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Martech

MAY 6, 2022

Get the daily newsletter digital marketers rely on. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. When everyone understands this value, you can more easily build a business case for sustained or additional funding. Processing.Please wait.

Budget Programs 99

Budget Programs Work Management Marketing Management Planning 99

Hubspot

SEPTEMBER 18, 2023

Think of trigger events as an opportunity to do just that. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. Track this event with : Google alerts, press releases page, industry news 4.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Hubspot

JANUARY 26, 2023

Decades ago, the thought of creating a profitable business was a distant dream. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. While it’s still in its infancy, it’s worth keeping this technology in mind when researching new content ideas. Personalize your marketing efforts. Where is the line?

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Bing’s findings also indicate that retailers may wish to ramp spend starting in early November to capture early-season shoppers.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. As per research , administrative tasks are responsible for 14.8% How Sales Tools Bring Value to Your Business?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Convince & Convert

JUNE 20, 2017

Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Spend Time Listening. We end up pushing out content that just isn’t quite right. We marketers fall into this trap an awful lot. Don’t fall into this trap!

Social Media 163

Social Media Creativity Campaigns Effectiveness 163

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. The research shows that more than half of the global population now uses social media. The growth of story formats’ The continued rise of influencer marketing.

Social Media 98

Social Media Advertisements Advertising Trends 98

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Launch Marketing

JUNE 24, 2020

Healthcare has been going high-tech for some time—in 2014, clinical healthcare IT spending alone had already reached $15.6 billion , and was anticipated to increase by 42% by the end of 2019 (Communications for Research). People’s Lives Depend on Healthcare Software.

Urgency Marketing 62

Urgency Marketing Customer Satisfaction Software Cost 62

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Martech Advisor

NOVEMBER 15, 2019

Sales tech is evolving just as fast as its martech counterparts, but what are the practitioners telling us? Per-user monthly spending on sales tech is growing. Says Nancy, “Our 2017 research identified 4 pillars of a sales stack, that is, 4 solutions used by a clear margin above the others.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Hubspot

FEBRUARY 12, 2020

Where are the marketing results?! But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101