accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . By utilizing the power of SEO, you will drive leads and grow your business. This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Who We Are. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . YouTube: /TellyAwards . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Now THAT’s self-serve information in B2B marketing. tweet this ).

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

Martech

NOVEMBER 11, 2022

Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

ViewPoint

JANUARY 24, 2012

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. What is a business-to-business marketer to do with all that?

P2P 120

P2P B2B Youtube Social Media 120

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. What is B2B advertising? Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. Google Display ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Vidyard

JUNE 8, 2020

What made this video campaign so successful was how it stood out from your typical B2B messaging and other traditional holiday greetings,” says Tyler Lessard, VP of Marketing at Vidyard. “By The post Vidyard’s Personalized Holiday Video Wins Globally-Recognized Telly Award: Best B2B Video Campaign of the Year appeared first on Vidyard.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. Contact us today to talk about your B2B social media marketing needs.

Social Media 52

Social Media Social Marketing Planning Tips 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

B2B Marketing Traction

JULY 1, 2015

Many businesses have not paid attention to buyers from the millennial generation – now almost 50% of the people that are involved in B2B purchase options – read my recent post with the details here. Or, maybe while you were busy with day to day activities, maybe your primary audience moved!

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Use the appropriate social media channels.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. Jay: Too often we are thinking about engagement and clicks and things that don’t necessarily lead to business outcome. It’s actually much easier in business to business because you have insight into the purchase process.

Content Marketing 158

Content Marketing Paid Search Agency Planning Advertising Agencies 158

SocialPilot

JANUARY 14, 2024

LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. In fact, 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we were seeking growth. Our objective here isn’t to just point out B2B vs B2C marketing differences. Target Audience.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 70% of viewers purchased from a brand after viewing it on YouTube ( Google ). Business websites and social media channels are the most popular places to publish video content ( Vidyard ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

JANUARY 27, 2020

Whether it’s an e-book that provides details about key industry suppliers for your B2B customers or a guide on how to write a memoir for your book self-publishing business, giving away a resource they can use during the coming months will help build goodwill among your target customers. No need to limit the goodies to kids.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Google+ and YouTube are interesting.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn.

Social Media 100

Social Media Social Marketing Planning Media 100

Content Standard

MARCH 25, 2015

Smartphone usage has never been higher, but business-to-business marketers are still failing to get their B2B mobile marketing efforts off the ground. A report from Regalix found nearly 80 percent of B2B marketers do not have an exclusive content strategy for mobile. So why are B2B marketers slow to adopt mobile?

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning B2B 40

ClearVoice

DECEMBER 29, 2021

LinkedIn updates: LinkedIn released a report for 2022 B2B marketing and sales predictions. Promoting to a business-to-business audience requires a unique marketing approach with intentional messaging. YouTube updates: YouTube discovers millions of incorrect copyright claims.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? If you do, start sharing your YouTube videos in your newsletter. It’s important to remember though, your YouTube video will not necessarily play right inside an email. Videos are super engaging. Promotional Newsletter Ideas.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? The 8 best B2B Email Marketing Software 1.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Content Standard

NOVEMBER 25, 2014

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. But despite the thirst for content, B2B digital marketing often comes up short. “The B2B space is no different.” “The B2B space is no different.” Focus on Buyers.

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

ClickZ

APRIL 16, 2020

Use AR for B2B. AR can enhance B2B (Business to Business) customer/vendor experience by improving the way the sales process is handled. A YouTube video showcasing the AR technology was able to garner over six million views. Augmented reality offers businesses in various industries immense benefits.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

LEADership

JULY 16, 2013

10 Enlightening Quotes from Marketing Gurus – There is Light at the End of the B2B Social Media Tunnel. What’s the ROI of your Mom? “ Often, B2B content is written to represent the company. It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Vikas has 10+ years of experience in generating B2B leads. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. The post appeared first on ONLY B2B.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. This dominance does however present some challenges to companies, especially in B2B. In-house video production of vlogs, hosted on video platforms like YouTube, or live-streamed are all the rage in companies. And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage.

Social Media 120

Social Media Media Work Management Marketing Management 120

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60