Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? We need to know our customers and how they access information, both business and personal.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Vidyard

DECEMBER 16, 2020

In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., Vice President and Principal Analyst Laura Ramos, and Principal Analyst Jay McBain state that B2B sellers will become experts at creating and engaging with video in 2021. Sign up for Vidyard for free: [link].

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay . The use of video is certainly not new for most businesses, but the room for growth and adoption is booming. The Vidyard Desktop App is an important extension to our product offerings to ensure every sales rep can make video a seamless part of how they sell.”.

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

PureB2B

MAY 30, 2022

Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. B2B data gets used every day in large organizations who use outbound sales to grow.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

The Marketing Blender

OCTOBER 14, 2022

A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. . And since LinkedIn is a professional network , it’s the perfect place to promote business-to-business products and services. .

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Vidyard

MARCH 17, 2021

Forrester Research Finds that User-Generated Video Tools Are Here to Stay The use of video is certainly not new for most businesses, but the room for growth and adoption is booming. The Vidyard Desktop App is an important extension to our product offerings to ensure every sales rep can make video a seamless part of how they sell.”

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

LeadSquared

FEBRUARY 22, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ) As the statistics show, B2B lead’s journey often begins online.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

You must craft your B2B marketing strategies such that it targets your audience well, and is able to complement their product research. Because, “ 74% of B2B consumers conduct half of their research online before making an purchase. ” ( Forrester ). B2B Marketing Strategies for 2022. Content Marketing.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 52

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Albacross

NOVEMBER 14, 2019

Although the concept of making a sale seems simple, there can often be some confusion regarding what B2B sales is, as well as how the process differs from the B2C space. So, in this article, we’ll go through everything you need to know about B2B sales and the best sales strategies that have been proven to deliver results.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

Tony Zambito

MARCH 4, 2012

This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Martech

NOVEMBER 11, 2022

Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product).

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. 34% feel overwhelmed by the change occurring in B2B Marketing. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Tony Zambito

OCTOBER 9, 2015

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content. The Forrester report, as well as others, alludes to this problem.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Markempa

AUGUST 12, 2021

According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Here’s where that Forrester statistic I mentioned earlier comes in. Empathy, Web & People: Improving The B2B Customer Experience. I’ve seen companies spend too much time getting people to raise their hands (i.e., Crazy, right?

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

KEO Marketing

MARCH 9, 2016

Taking advantage of this effective tool, and the data it can provide, is a step that is allowing many savvy business-to-business marketers to better make their initial plans, and then adjust those plans accordingly as the metrics dictate. Among the findings: Marketers who use predictive analytics are 2.9

Analytics 48

Analytics B2B Marketing Planning Tools 48

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. Winner: Punch! Best Video to Support a VIB Awards Nomination: GPS Insight So here’s the thing.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Content Standard

NOVEMBER 25, 2014

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. But despite the thirst for content, B2B digital marketing often comes up short. “The B2B space is no different.” “The B2B space is no different.” Focus on Buyers.

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

SpotMe Blog

OCTOBER 13, 2021

SpotMe, a leading business-to-business event marketing platform, today announced the company has joined the Veeva Technology Partner Program and launched a connector from SpotMe Anywhere to Veeva CRM Events Management. About SpotMe: SpotMe is the event management platform for B2B marketers.

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. And this is no surprise. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ. Winner: Punch! Honorable Mentions: KPA, Pipefy.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Vidyard

OCTOBER 19, 2016

Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Televerde

JUNE 5, 2018

Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend. For instance, decision makers primarily use Twitter and LinkedIn, according to Forrester research , so an SDR on Facebook is not nearly as effective.

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53