KEO Marketing

AUGUST 23, 2016

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media.

Social Media 48

Social Media Media Marketing Management Budget Programs 48

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. This is especially important for Business to Business (B2B) organizations.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Martech

NOVEMBER 11, 2022

Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Then you’ve seen social media marketing.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Go Beyond SEO

APRIL 26, 2023

As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries. Professional Environment: As a professional networking platform, LinkedIn provides a more business-focused environment compared to other social media platforms.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

KEO Marketing

MARCH 6, 2015

LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. lead generation social media keo marketing linkedin marketing strategy'

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

ClearVoice

OCTOBER 14, 2022

The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Aligning content with customer personas and journeys ( Digital Agency Network ). Measure the ROI of content marketing initiatives ( Digital Agency Network ). 97% of bloggers promote their content using social media ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Go Beyond SEO

APRIL 26, 2023

As a professional networking platform, LinkedIn has over 740 million users, including business owners, executives, and decision-makers in various industries. Professional Environment: As a professional networking platform, LinkedIn provides a more business-focused environment compared to other social media platforms.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . Facebook: /TellyAwards . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

SocialPilot

JANUARY 14, 2024

LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. With over 58 million companies on the platform and 4 out of 5 users “driving business decisions,” it’s no surprise that LinkedIn has become a go-to place for marketers. 89% of B2B marketers rely on LinkedIn for lead generation.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Dr Pepper is also a top poster, averaging 1.5

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

The Customer

MAY 4, 2020

Social Media is a recent example, and sadly as new platforms, like TikTok and Snap before it, roll out it’s probably still a current example. As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. Let the Lessons Begin.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Jackie’s previous agency experience has helped her develop her skills in areas such as content marketing, social media, blogging, and SEO.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Schubert B2B

APRIL 1, 2019

Downingtown, Pa- Schubert B2B, a top-tier business-to-business marketing agency in the Philadelphia area, has hired Jackie Oberholtzer as their newest Digital Content Specialist. Jackie’s previous agency experience has helped her develop her skills in areas such as content marketing, social media, blogging, and SEO.

Work Management 48

Work Management B2B Marketing Management Paid Search Agency 48

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Vidyard

JUNE 8, 2020

What made this video campaign so successful was how it stood out from your typical B2B messaging and other traditional holiday greetings,” says Tyler Lessard, VP of Marketing at Vidyard. “By All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

ClearVoice

MARCH 9, 2023

The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. Boosting your social media efforts. Go beyond Facebook or Twitter posts. Rather, that potential buyer is a business. Creating business pages on social media networks.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

LEADership

JULY 16, 2013

I find these rich in simple, common sense type of wisdom, which is exactly what’s lacking most of the time when it comes to social media marketing. 10 Enlightening Quotes from Marketing Gurus – There is Light at the End of the B2B Social Media Tunnel. Often, B2B content is written to represent the company.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Chris Koch

DECEMBER 10, 2012

Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. I’m not seeing the killer app for B2B utility emerging yet.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

BOP Design

MARCH 29, 2019

You’ll find a ton of advice online and offline about how to market business-to-business (B2B). However, the things you should avoid as a B2B marketer aren’t always as clear. Here are the nine deadly sins of B2B marketing, how to avoid them and what to do instead. Failing to Network.

B2B Marketing 51

B2B Marketing B2B Planning Work Management 51

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. Connect with Sam: Linkedin | Website | Twitter | Facebook.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Exo B2B

JUNE 5, 2018

Hence the importance of planning and establishing its presence in social media and engaging in a relationship of trust, based among other things, on the production of high-quality content that supports its traditional offer and, an openness to socio-professional interactions. The importance of media and social networks.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Of course, what your prospective buyers find is just as important as where they find you.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100