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Chris Koch
DECEMBER 10, 2012
As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. I am concerned about the B2B side of things, though, for complex technology solutions in particular. I’m not seeing the killer app for B2B utility emerging yet.
Chris Koch
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.
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Chris Koch
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.
Chris Koch
SEPTEMBER 23, 2011
For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. These days, my audience is B2B marketers and my goal is to help you learn. I have a search column in TweetDeck for “B2B.” Then I click through to see if the content is something that I think B2B marketers might learn from.
Chris Koch
SEPTEMBER 23, 2011
For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. These days, my audience is B2B marketers and my goal is to help you learn. I have a search column in TweetDeck for “B2B.” Then I click through to see if the content is something that I think B2B marketers might learn from.
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