Crimson Marketing

AUGUST 19, 2014

On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. by Matt Brooks.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. When in fact, the intelligence obtained have little to do with how businesses and markets are fundamentally changing. The digital revolution in B2B is creating new ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? We need to know our customers and how they access information, both business and personal.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

GrowPowerful

FEBRUARY 16, 2023

There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. We’re excited to help this emerging industry gain traction in the business-to-business space. ” Learn more at: , [link]

Lead Ranking 52

Lead Ranking Demand B2B Thought Leadership Thought Leadership 52

Tony Zambito

MAY 23, 2017

Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Where insights are involved and embedded into planning, engagement, and analytics. In other words, companies should avoid treating each area as “one-off” tasks to perform. Understanding Decisions Is The Focal Point.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

6sense

DECEMBER 8, 2021

In the world of business-to-business (B2B) marketing and selling, we probably need some help knowing when to lead and when to follow.Our natural instinct as sellers is to lead. But sellers and marketers trying to lead in today’s B2B space aren’t serving us well anymore. You learn as you go. Sometimes you lead.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. These goal-directed behaviors and activities are powerful influences on decision-making in the world of B2B buying and selling. B2B Is Too Fixated On Process And Journey. Buyer Personas Represent Goal-Directed Motivations.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). These include the frequency of B2B meetings, effective use of meeting rooms, time spent in meetings, win rate, and influenced revenue.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Tony Zambito

MARCH 6, 2016

There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

JULY 17, 2016

I spoke recently with a CMO from a high tech company and here was his perspective on this: “We recently spent a lot of time on developing a buyer’s journey view of our customers. The issue this CMO faced is that the focus of the buyer’s journey was on tasks and activities and not on intent and goals. Frankly, I was disappointed.

Intent 100

Intent Buyer Personas CMO Work Management 100

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Tony Zambito

JUNE 26, 2016

For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing. Questions I often receive when working with CMOs specific to B2B. Utilize The Right Buyer Persona Research Approach.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

OCTOBER 26, 2015

Importance Of B2B Ethnography Grows In The Digital Economy. An important aspect essential to this transformation is how people and businesses interact. In order to see how behaviors and interactions are changing, CEOs and CMOs will need to embrace B2B ethnography. Addressing Three Main Concerns On Part Of CEOs and CMOs.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. John Fraser – CMO, Tiempo Development. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences. Painting a Different Picture of Needs & Preferences.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Avitage

NOVEMBER 12, 2014

Business-to-business enterprise marketing executives are accountable for uniting all customer facing activities associated with capturing new customers, growing revenue, and creating exceptional customer experiences across all touch points and the entire customer lifecycle.

First-Mover Advantage 120

First-Mover Advantage Content CMO Acquisitions 120

Tony Zambito

JUNE 16, 2020

B2B Accelerates Online Commerce. Business-to-Business has done what can be characterized as a slow crawl towards online commerce. The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Tony Zambito

SEPTEMBER 27, 2015

For the sake of clarity, we can refer to B2C as the consumer journey and B2B as the buyer’s journey). Taking The First Step On A New CMO Journey. In many ways, CMOs will need to embark on a journey of embracing new means of understanding consumers and buyers today. Primarily driven by changes in consumer and buyer behaviors.

Allocation 100

Allocation Buyer Personas CMO Press 100

Avitage

NOVEMBER 13, 2014

Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers.

Enterprise Management 120

Enterprise Management Trends Marketing Management First-Mover Advantage 120

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. B2B marketers apparently fail to leverage the most effective content types, instead investing time in less productive content.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 40

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. by icon 54.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

KEO Marketing

JUNE 19, 2017

June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. Woman Business Leader for the second year in a row. Forbes published the business profile on June 13. PHOENIX, Ariz.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

LEADership

JULY 16, 2013

Admit it or not, every CMO wants to be the Man of Steel a.k.a. 10 Enlightening Quotes from Marketing Gurus – There is Light at the End of the B2B Social Media Tunnel. What’s the ROI of your Mom? “ Often, B2B content is written to represent the company. Superman within their organization.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Tony Zambito

MAY 31, 2017

Other markets, be they B2B or B2B, are facing similar upside down transformation. As we are witnessing in retail today, the ecosystem of malls, anchor stores, shopping plazas, and other traditional distribution is hemorrhaging with a rapid amount of store closings.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

ANNUITAS

MARCH 20, 2014

” – said no B2B salesperson ever #marketing #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit. Agree with @SherylPattek – B2B/B2C not merging. B2B buying has evolved but still VERY different.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. B2B-tech enterprises rely on sales. No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Guest bloggers who wrote for MLT's Ideas @ Work: B2B Blog Q&A: How do I start a B2B Blog? The LinkedIn Company Profile: Is your B2B in the top 1%? Are You Hungry For More B2B Sales? But you can do better.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

6sense

DECEMBER 8, 2021

Over our chief marketing officer (CMO) breakfast series in March, we asked 200 CMOs: Where are you focusing your marketing dollars now? Third-party intent is when buyers conduct research on business-to-business (B2B) websites, using any combination of branded and generic keywords relevant to your business.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. This dominance does however present some challenges to companies, especially in B2B. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49