Tony Zambito
MARCH 12, 2017
B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.
Tony Zambito
MARCH 6, 2017
Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. When in fact, the intelligence obtained have little to do with how businesses and markets are fundamentally changing. The digital revolution in B2B is creating new ecosystems.
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Tony Zambito
MAY 23, 2017
Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales. Where insights are involved and embedded into planning, engagement, and analytics. In other words, companies should avoid treating each area as “one-off” tasks to perform. Understanding Decisions Is The Focal Point.
Tony Zambito
MARCH 6, 2016
There is a big problem when it comes to B2B customer research. And, most B2B executives may be unable to see or recognize the problem. Which is, a majority of buyer persona development efforts are focused on reinforcing incorrect assumptions about B2B buyers. Myths Hurting B2B Marketing And Sales.
Tony Zambito
JUNE 5, 2016
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.
Tony Zambito
JUNE 26, 2016
For B2B CMOs, the idea of audience development and engagement can be perplexing. Questions I often receive when working with CMOs specific to B2B. Investing in audience development remains a key goal for many B2B CMOs. Investing in audience development remains a key goal for many B2B CMOs.
Tony Zambito
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo. Sometimes more is truly less.
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