Anything Goes Marketing

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How are business blogs making out?

Anything Goes Marketing

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Technorati tags: business blogs , GM , Emarketer

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A little Blogtippin' for September

Anything Goes Marketing

If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer. My random blog is The Diva Marketing Blog which is a cute blog that focuses on business blogs.

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Don't try to sell before a person is ready to buy

Anything Goes Marketing

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases.

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HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Have you seen any other great B2B lead generation campaigns that really stood out for you? Tags: business blog B2B lead generation Marketing Sherpa. Chad H PS - I'm reading Seth Godin's' "All Marketers Are Liars" which discuses how important authentic stories are in marketing.

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Lead generation using white papers

Anything Goes Marketing

How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Tags: B2B lead generation blogging.

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Integrated marketing campaigns using YouTube!

Anything Goes Marketing

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Wonder if these types of concepts will become more prominent in B2B? Thinking about a new marketing campaign to promote a new product?

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

It's all about building yourself up as the trusted advisor as described by Brian Carrol in his B2B Lead Generation blog This whole concept dawned on me as I was reading through a B2B Online article by Karen J. Blogs are not that much different from newsletters in many ways. The difference? There are many.