Vidyard

AUGUST 2, 2016

Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. It’s an extremely flexible platform.”. throughout the buying journey.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Industrial Marketing Today

OCTOBER 1, 2011

They agree it helps them get found in search engines early and often, drives hordes of traffic to their site and fills the top of their funnel with qualified leads at a lower cost per lead. Some of the more middle of the funnel functions are better suited for marketing automation.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

ANNUITAS

AUGUST 19, 2010

.  For the sake of clarity, let’s look at the difference between the terms “Marketing Automation” and “Lead Management”: Marketing Automation is technology or software that automates manual tasks, integrates databases and allows for consistent, repeatable communication to your prospects across multiple channels (email, direct mail, web, etc.). 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100