The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. We have all been there. How is it that your product or service will benefit me? What is that acronym you keep using? How do I get in touch with someone who can explain all of this?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Industrial Marketing Today

OCTOBER 1, 2011

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. Marketing should create lead nurturing content that matches the prospects’ needs based on their stage and role in the buying cycle.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

ANNUITAS

AUGUST 19, 2010

It addresses the entire buying cycle from response all the way through to close and even retention and customer service. A B2B marketing organization is excited because they just purchased a new marketing automation system.  Marketing Automation Technology. Lead Management Process-Enabled Marketing Automation.

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40