The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Buyer Personas for the B2B Marketer. Infrastructure. Process Planning.
Vidyard
AUGUST 2, 2016
Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? throughout the buying journey. MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. It’s an extremely flexible platform.”.
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LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization.
Heinz Marketing
DECEMBER 14, 2017
Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more.
The Effective Marketer
AUGUST 30, 2010
The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Online success comes from thinking like a journalist and a thought leader”.
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. Marketing should create lead nurturing content that matches the prospects’ needs based on their stage and role in the buying cycle.
Customer Experience Matrix
MARCH 29, 2016
Your next question, presumably, is where can I buy one? (Oh, Now are you ready to buy? These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. Oh, you’re not that easy to sell? Listen closely: It’s new. It’s bright. It’s shiny. Newbrightshiny. I thought so.)
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