Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web. What exactly intent data?

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

KoMarketing Associates

NOVEMBER 10, 2021

Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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ROI B2B Marketing Paid Search Agency Planning 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

NuSpark Consulting

SEPTEMBER 9, 2012

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. Retargeting.

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Display Advertisements Advertising Lead Ranking 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

QuanticMind

FEBRUARY 14, 2019

According to statistics recently published by global agency We Are Social, the number of social media users worldwide in 2018 totaled almost 3.2 That said, if you’re out of tune, a meaningful percentage of your marketing budget could be wasted without much return. Are they scrolling through the feeds of Twitter and Instagram?

Social Media 40

Social Media Conversion Media Marketing Budget 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Sword and the Script | B2B

DECEMBER 14, 2021

High-performing marketers more sensitive to customer experience. A study by salesforce found high performing marketers are more likely to lead customer experience (CX). Some 86% of high performers say their “organization leads customer experience initiatives across the business” [vs. B2B sales cycles are getting longer.

Statistics 69

Statistics B2B Thought Leadership Thought Leadership Sales Cycle 69

SnapApp

DECEMBER 4, 2017

Content Marketing Budget Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Valasys

JULY 31, 2019

Content intelligence software work on the following principles: The software use AI within a certain framework to edit a behavioral analysis of customers & clients. According to Forbes, 500 million Tweets are sent per day on Twitter. The practice optimizes the effectiveness of diverse pieces of content for businesses.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. One of the best ways to do this is to develop customer/prospect personas.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Webbiquity

MARCH 8, 2011

The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. by Earnest about B2B.

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Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Follow them on Twitter.

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Social Media Top of Funnel Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? bpcares&#.

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Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. You think you know what is important to customers.

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B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! March 2010. What are the latest trends in search? Step right up and getcha some!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

JUNE 14, 2011

Social media killed newspapers; anyone can now publish to the world. The days of not knowing which 50% of your marketing dollars you’re wasting are over. • &# Sales and marketing&# has to be one budget, with dollars flowing back and forth based on measurable value. 92% of b2b buying cycles start with search.

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DemandBase Eloqua Marketing Automation Services Work Management 100

KoMarketing Associates

MARCH 17, 2016

While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Hello Customer Experience. Goodbye Price-Led Marketing. This is up from the 39 percent that said the same last year.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60

Adobe Experience Cloud Blog

APRIL 23, 2012

As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Read Part 1: Lead Generation and Nurture.). Know your Audience.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Hubspot

APRIL 5, 2013

You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. Especially for a small business.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. is being allocated the budget needed to provide real value.” Marketing Performance Management.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Your website. Blog posts. Infographics.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. What about your customers’ goals? The New B2B Buyer And The Collaborative Economy by Tony Zambito.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE. HubSpot CRM. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52