Smashmouth Marketing

SEPTEMBER 9, 2019

Green Leads measures the sales outcome of our client's b2b appointment setting programs. Reduced travel costs impacts the budget with phone meetings. Do the results differ if they were to have taken those introductory meetings by phone? Many would say yes, but the data begs to differ.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

JUNE 11, 2010

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. This new book teaches its readers how to better handle prospects who, today, have shrinking budgets and more "to-do's" on their plates than they've ever had before.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

DECEMBER 29, 2008

What does b2b lead generation have to do with being green? A couple points from recent experience, which in the most part is b2b: One of our largest projects last year came to us because the client had a massive investment in their own green initiative and wanted to make choices along the same lines. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

What does b2b lead generation have to do with being green? A couple points from recent experience, which in the most part is b2b: One of our largest projects last year came to us because the client had a massive investment in their own green initiative and wanted to make choices along the same lines. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 14, 2008

Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. This time of year it's all about the bottom line : The only response to that comment is that if it weren't for the Top Line, there wouldn't be a Bottom Line. Don't let the bean counters get in the way of a good marketing program.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

DECEMBER 3, 2008

Prepare ROI studies, sell your programs internally, and get full year commitments to your budgets. This time of year it's all about the bottom line : The only response to that comment is that if it weren't for the Top Line, there wouldn't be a Bottom Line. Don't let the bean counters get in the way of a good marketing program.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

MARCH 19, 2009

BANT is an acronym that has been used in sales for years that stands for Budget Need Authority and Timing. This CMO is in an emerging technology market marketing to b2b audience. Many times their targets don't even know they have a Need, let alone a Budget. Get face-to-face and then start selling: BUDGET - Bad economies.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

APRIL 22, 2010

Marketing programs need Consistency Momentum Staying power Adjustment It may be that campaigns seem normal because our needs change, strategies are modified or budgets are handed out piecemeal, but the most successful clients both Craig and I work with all treat marketing programs as ongoing efforts. Give it time and commitment.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Smashmouth Marketing

JULY 6, 2009

There have been a number of studies published about what marketing departments are spending budget on. Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0 We are looking at more of a granular study. We'll followup with a blog article discussing the results.

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

Smashmouth Marketing

MARCH 9, 2009

BANT is an acronym that has been used in sales for years that stands for Budget Need Authority and Timing. This CMO is in an emerging technology market marketing to b2b audience. Many times their targets don't even know they have a Need, let alone a Budget. Get face-to-face and then start selling: BUDGET - Bad economies.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

JULY 16, 2009

Is it a common trend across the b2b industry? Tags: lead gen demand marketing appointments b2b sales. When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

AUGUST 6, 2009

Questions discussed: What is B2B appointment setting ? How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs.

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

AUGUST 5, 2009

Questions discussed: What is B2B appointment setting ? How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? And why is it important to marketers? When it comes to leads, quality or quantity ? You specialize in reaching CXOs and VPs.

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

MARCH 19, 2009

I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs. Will David follow Goliath?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JANUARY 19, 2023

Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. How Does B2B Content Syndication work? Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

APRIL 21, 2011

Green Leads measures the sales outcome of our client's b2b appointment setting programs. Reduced travel costs impacts the budget with phone meetings. Do the results differ if they were to have taken those introductory meetings by phone? Many would say yes, but the data begs to differ.

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Marketers have been considering their strategies in two budget line items. Tags: hubspot demand marketing appointments b2b sales2.0 Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 4, 2009

I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

JULY 3, 2009

Is it a common trend across the b2b industry? This doesn't mean there is Budget, or Timing, or any of those fancy demand gen terms. When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Marketers have been considering their strategies in two budget line items. ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

Mike: With all the buzz and budget around inbound marketing, outbound marketing and demand gen in general, what can a quota carrying sales rep do on their own to help get that all important discussion with a real prospect? There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. If you are going to invest in a lead, a truly valuable lead worth dedicating real budget to acquiring, then go for the C or VP level prospect. This is marketing budget 2.0. (ok, in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. If you are going to invest in a lead, a truly valuable lead worth dedicating real budget to acquiring, then go for the C or VP level prospect. This is marketing budget 2.0. (ok, in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 21, 2008

I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

I asked her if she would conduct a small interview and here are the results: Mike: If a company is on a shoestring marketing budget and doesn't have lots of free headcount, how can they start a Social Media marketing program? Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

MAY 11, 2009

Mike : With all the buzz and budget around inbound marketing, outbound marketing and demand gen in general, what can a quota carrying sales rep do on their own to help get that all important discussion with a real prospect? There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MAY 18, 2009

In Green Leads' case, we set executive level appointments for b2b clients all day long. This is a huge benefit to a company with fluctuating budget cycles. Mike: The first is the fact that you are hiring a team that are domain experts in what they do. That's what we are paid to do and that's why we get hired.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

In Green Leads ' case, we set executive level appointments for b2b clients all day long. This is a huge benefit to a company with fluctuating budget cycles. Mike : The first is the fact that you are hiring a team that are domain experts in what they do. That's what we are paid to do and that's why we get hired.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. What can a frugal marketer say or do for their management teams that can free up the much-needed budgets? We're all doing more for less.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. What can a frugal marketer say or do for their management teams that can free up the much-needed budgets? We're all doing more for less.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. If you can show how an extra $10K investment in Q2 is going to mean the company exceeds its closed/won target in Q4 by an additional $50K, you’ve justified your budget and your position. Make mine a tandoori!

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. If you can show how an extra $10K investment in Q2 is going to mean the company exceeds its closed/won target in Q4 by an additional $50K, you've justified your budget and your position.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100