Paul Gillin
OCTOBER 3, 2013
I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident.
Paul Gillin
MAY 25, 2010
I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.
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Paul Gillin
DECEMBER 12, 2013
Marketing’s big miss (BtoB magazine). report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Repackage (BtoB magazine). A new McKinsey & Co. Short on content? Rewarding Bad Behavior ( Godfrey Blog).
Paul Gillin
AUGUST 4, 2011
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.
Paul Gillin
JANUARY 24, 2013
Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. He blogs at PaulGillin.com and NewspaperDeathWatch.com.
Paul Gillin
JULY 15, 2011
The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine. My latest column in B2B was actually sparked by a conversation I overheard on a plane. The incident was a huge black eye for the agency and a lesson in how not to pitch a blogger.
Paul Gillin
MARCH 24, 2011
I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
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