Paul Gillin

JULY 18, 2013

Marketo calls the Big Marketing Activity Coloring Book “30 pages of pure, unadulterated marketing activity fun!” The theme of fun runs throughout this e-book, and the content maps perfectly to Marketo’s message that marketing is fun again. There’s even a “This Book Belongs To _” on the cover.

Marketo 50

Marketo Content Marketing Content Social Media 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Contact information: Paul Gillin.

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Press Peer-to-peer Amazon BtoB 50

Paul Gillin

OCTOBER 3, 2013

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. Related articles.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MAY 31, 2010

I can’t wait to hear about his next book. Tags: B2B Social Media events innovation. If you’ve never heard David speak, don’t miss this opportunity. He’s sharp-witted, insightful, and about five years ahead of the rest of the world. Supporting the MITX awards is casting a vote for this region. Sign up here.

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Forrester Social Media Tagging Communities 50

Paul Gillin

MARCH 31, 2011

Although we know from your comment on FIR #592 that you really bought six copies because you’re using the book in your class. . “I like Social Marketing (Gillin & Schwartzman) so much that I bought a copy for every day of the week,&# he wrote, along with the picture below. Music to our ears, Bernie! That’s good, too.

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Class Social Marketing Business Marketing 50

Paul Gillin

APRIL 22, 2011

I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. It makes social media marketing seem rather unimportant.

Social Media 50

Social Media CMO Media Video Marketing 50

Paul Gillin

DECEMBER 1, 2010

This is one reason we’re seeing a race by B2B marketers in particular to give away tactics and information that were once their source of competitive advantage. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. If you’re a B2B marketer, you probably haven’t, but I’ll bet your kids have. <a

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Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 18, 2012

LinkedIn is a favorite of B2B marketers because its members go there mainly to discuss professional interests. Tweetups can be used for anything from attracting fans to a concert to promoting a book-signing or store opening. Contests, polls and games work particularly well there. Twitter is evidence of the power of simplicity.

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Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 19, 2011

Wright had to explain that the discount deal the customer had booked was clearly marked as nonrefundable. These forces will affect B2B and B2C businesses, nonprofits and government agencies. Another complained that the hotel wouldn’t let him cancel a reservation. All our managers will drive the shuttle to the airport.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. The response is usually something like, “Well, you can do this, too.&#

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 24, 2013

This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

FEBRUARY 2, 2012

The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies. Sales people don’t effectively follow up on longer-term opportunities.

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Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

SEPTEMBER 6, 2011

Shirky (right) is the author of two influential books about online sociology and has been a thought leader on the Internet since the mid-90s. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make.

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PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In niche B2B markets with a small number of potential customers, that assumption may be optimistic. PUTTING IT ALL TOGETHER. Start with historical data.

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ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 27, 2013

I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. This book is written in clear, declarative and hype-free language. There are plenty of books out there that do that. Content Rules isn’t a book for corporate strategists or CEOs.

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Rules Social Marketing Content Blogger 50