Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Think that sounds like the future years from now? Last week the clever folks at G.1440

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Buzz Marketing for Technology

FEBRUARY 4, 2010

I picked this saying up from Gary Vaynerchuk’s new book called Crush It. I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog.

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Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. But wait that’s not all!

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Buzz Marketing for Technology

JANUARY 6, 2011

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. see photo below).

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Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! A persona that would tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status.

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Buzz Marketing for Technology

AUGUST 11, 2010

1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Related posts brought to you by Yet Another Related Posts Plugin.

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Consider that in Malcolm Gladwell’s latest book The Outliers he goes into a discussion about Violinists and how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist. Well it’s the latter part that is the hard part.

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Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

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Buzz Marketing for Technology

OCTOBER 20, 2010

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Will Facebook replace your B2B Marketing email system? Hello affiliate marketing – I love it!

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Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso?

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Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso?

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Buzz Marketing for Technology

FEBRUARY 16, 2009

Note his ebook is a preview for his upcoming book called World Wide Rave due out in March There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySpace who just give away their music as a means of promoting themselves. Go to a tradeshow to learn more about it?

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Buzz Marketing for Technology

MARCH 20, 2013

By watching the results on conversions and bookings, you’ll be able to nail down who your green travelers are, and what they are looking for most. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. It’s the customer loyalty that will be at stake.

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Buzz Marketing for Technology

APRIL 21, 2010

Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Email this to a friend?

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Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

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Buzz Marketing for Technology

APRIL 6, 2010

A persona of your buyer that could tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age and marital status with Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Buzz Marketing for Technology

NOVEMBER 28, 2012

Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Focus groups just can’t compete with situations like this.

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Buzz Marketing for Technology

NOVEMBER 3, 2008

That's what Seth Godin's new book Tribes is all about. TV certainly isn't working for the creation of new consumer or B2B brands. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

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Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Book Review. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? -

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Buzz Marketing for Technology

JANUARY 4, 2011

You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. There are plenty more ways to leverage the games – just ask Luke.

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Buzz Marketing for Technology

NOVEMBER 3, 2016

And we booked business in the first week of the campaign. Our keyword buy results were among the strongest ever recorded for any PwC paid-search campaign, with the highest ever click-through rates and the lowest bounce rates. If all this seems daunting, don’t worry.

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Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. Book Reviews. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point.

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Buzz Marketing for Technology

DECEMBER 15, 2010

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. A persona will tell you what their favorite movie was, what their favorite music was, what their favorite TV show was, what their favorite books were, even their average age, gender and marital status. Email this to a friend?

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Buzz Marketing for Technology

FEBRUARY 11, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book. Send this page to Print Friendly. Email this to a friend?

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Buzz Marketing for Technology

OCTOBER 15, 2014

I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview.

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Buzz Marketing for Technology

APRIL 1, 2010

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? I picked this saying up from Gary Vaynerchuk’s new book. Email this to a friend? Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

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Buzz Marketing for Technology

MARCH 23, 2010

It pays off in any industry (B2C or B2B) and it pays off handsomely! Also if you are interested in checking out my new book Social Media and the Contact Center you can sign up for a free copy here. This is a special limited time offer for my readers as we wait for the book to be published at the end of April. Tweet This!

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Buzz Marketing for Technology

JULY 7, 2010

He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers? Where can B2B Marketers begin to improve their results?

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Buzz Marketing for Technology

OCTOBER 27, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Which leads me to my next ROI …. Share it on StumbleUpon. Share this on Reddit.

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Buzz Marketing for Technology

MARCH 1, 2011

Well fast forward to today 5 years, 7000 tweets , 413 blog posts, 78 podcasts , 21 awards , 4 “for Dummies” books and numerous eBooks later and I am happy to announce that I have finally converged the 2 paths I was on into one meaningful path that really makes me happy.

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Buzz Marketing for Technology

JUNE 27, 2008

In this book, we learned how to move things that added value to our organization closer to the core of what we do, and how to disaggregate those things that aren’t as important and push those out to the fringe. dramatically impact the how/why/when of business communications and collaboration of all kinds. August 2004. April 2004.

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