Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Marketing Insider Group

APRIL 28, 2014

For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. What is Triberr?

Blogger 100

Blogger Social Networks Network Marketing Twitter 100

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 139

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 139

Adobe Experience Cloud Blog

AUGUST 3, 2017

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. People who want to write about furniture. The post 4 Ways Other Guest Bloggers Fail (So You Don’t Have To) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Furry friends.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Writing well is hard work.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Blogger Outreach & Communications.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

ClearVoice

SEPTEMBER 10, 2020

What do I write for them? When do writers write about ideas? Connect with readers by writing about ideas in: Articles. Now, let’s look at a few examples of this type of writing to see how it can be appealing to readers, like you. The Pulitzer Prizes: Editorial Writing. I share inspiration. Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Write a newsworthy press release and distribute it to key publishers and media outlets. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. The appeal of this tactic lies partly in the lure of the unexpected.

Blogger 100

Blogger Personalization B2B Comparison 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” The upshot of all this is that content marketing success relies on great writing. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors.

PR 135

PR Practices B2B Blogger 135

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content?

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

B2B 126

B2B Guerilla Marketing Social Media Linkedin 126

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. Once you’ve found something interesting to cover, writing an original piece of content about it. Case Studies. Company Events.

Traffic 120

Traffic B2B Case Studies Case Study 120

Marketing Insider Group

SEPTEMBER 17, 2014

One of the biggest questions I get is how do you find the time to write? This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Because in today’s content-driven world, writing matters more, not less.”

Blogger 100

Blogger Custom Publishing Tips B2B Marketing 100

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. A blog is defined as a web site that contains writings based on experiences, observations, and opinions. What other types of content can you recommend for B2B bloggers?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics B2B Marketing & Strategy 120

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Heinz Marketing

OCTOBER 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The State of Blogging in 2022: Post Length and Writing Trends by Ayaz Nanji. The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.

Communities 76

Communities B2B Fulfillment Customer Satisfaction 76

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary. Meet Adam Clarke.

Positioning 126

Positioning Organization Peer-to-peer Burn Rate 126

Sword and the Script | B2B

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Influitive

MARCH 3, 2017

Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer. As a content marketer, everything you do revolves around producing the best content as quickly as possible.

Blogger 100

Blogger Startups Content Marketing Planning 100

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Guest post by Mathew Jade. For more updates, follow him on Twitter @Mathew_Jade.

SEO 271

SEO Traffic Tips SERP 271

KoMarketing Associates

OCTOBER 24, 2017

I mean: “Today’s post motivated me to write. You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. I don’t mean: “I loved your post today. You always have such interesting stuff.”. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. Adding a personal touch and making the potential customer feel like you’re there for them is what will separate you from other B2B businesses. Offer an Introductory Trial.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Out of the 1.9 Long-form content averages 77.2%

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

FEBRUARY 4, 2020

Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles. Bloggers are using more video, more images, more research, more collaboration. I’m a B2B marketer. Other changes? Courtesy of Orbit Media.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120