B2B Memes

MARCH 26, 2010

At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). Because much of what makes up the Web is a conversation, not publishing. Which means we don’t get to edit as much as we’d like. It’s as wrong as changing a quote.

Social Media 100

Social Media SIC Media Wiki 100

Customer Experience Matrix

JULY 16, 2009

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. I especially enjoyed the Twitter post “Twitter for B2B Marketing - Marketo: Sin Descripción [link] being tagged as negative, religious, and – wait for it -- written in Danish.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs . Tags: B-to-B B2B Social Media corporate governance oracle policies. Blogging Best Practices.

Social Media 50

Social Media Media Copyright B to B 50

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, Ning Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging.

PR 20

PR Rules Web 2.0 Wiki 20

Hubspot

FEBRUARY 12, 2013

At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. So we wrote SEO for YouTube: How to Search Optimize Video for B2B Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments. 5) Choose the right format.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28

Online Marketing Institute

JULY 9, 2009

I welcome your comments to this blog post or you can add specific content to this article at this wiki: Three Phases of Social Media Maturation Posted by Marc Hausman at 6:04 PM Labels: BearingPoint , Epok , GovDelivery , Microsoft , social media , Spirent , technology public relations 8comments: MIke Dubrall said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Adobe Experience Cloud Blog

MAY 24, 2017

Basically, your program guidelines, whether they are on an internal wiki, a landing page, in an ebook, or part of an internally shareable slide deck, need to tell your audience what’s in it for them, how they can get started, what to expect, and the expectations. Internal Wiki. resources to get started, and examples.

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. When appropriate, let key bloggers know about it.&# B2Bs Tap Social to Boost Search by eMarketer. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

OCTOBER 23, 2012

Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” For the slightly less ambitious or technical, try Blogger LinkUp. The original hashtag wiki. Do you wonder how your Twitter presence looks to others? The tool pulls an RSS feed into “Google Docs, finds all of the t.co Paid versions add features like bit.ly

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

SEPTEMBER 2, 2011

He is a reporter for MarketingSherpa , covering the B2B and consumer marketing beats. He is also a guest blogger for HubSpot at Dreamforce '11 this week. In fact, if you make it to one of the upcoming MarketingSherpa B2B Summits , you'll likely get a dose or two of this topic.

Wiki 28

Wiki Budget Programs Salesforce.com Paid Search Agency 28

Webbiquity

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100