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B2B Marketing Fast Fixes

WebMarketCentral

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. For example, Red Hat software has provided no-registration-required webcasts.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others.

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