Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. But why stop there? 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. If you’re B2B, it’s likely that the sales process is much more than a click of a button. On the other hand, these platforms are probably not as effective for B2B sales. Who are you selling to and how long is the sales process?

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Launch Marketing

MAY 24, 2018

Marketing the launch of your B2B company should start months in advance, and should utilize multiple channels and approaches to maximize reach while minimizing the chance of your big event resulting in a whimper instead of a bang. Social media has become an essential component of any marketing strategy these days, even for B2B companies.

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Ambal's Amusings

DECEMBER 31, 2010

A big thank you to all our readers, guest bloggers and interviewees! How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” Does viral really work for B2B marketing?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. What is the “B2B Twitterer of The Year&# award? And the real answer on how to be successful on Twitter is to focus on those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Webbiquity

JUNE 6, 2012

Best B2B Marketing Blog nominees. B2Bento: B2B Marketing in Asia. B2B Marketing Blog: Webbiquity. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Best Viral Marketing Blog nominees. Um, Webbiquity, of course! Best E-Commerce Blog nominees.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. are the most effective means of spreading viral content.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. " For any B2B concern, blogging is sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

FEBRUARY 25, 2016

Sometimes, creating contagious (viral) content isn’t enough. Bill Achola is a digital marketing consultant and a professional blogger specializing in content writing and marketing at Billacholla.com. Crafting the Right Case Study. As a freelancer, your blog may contain the most useful tips. About the Author.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. But in the case of the viral model, it’s all good—at least for marketers. The reason I call this model viral is that following someone is just one piece of the equation. Permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Adobe Experience Cloud Blog

JUNE 5, 2018

But before you do that, here are some things to remember: Find bloggers in your niche. You wouldn’t want to reach out to a finance blogger to promote your newest recipe. A g iveaway with viral loop sharing. Finding the right influencers can prove to be either difficult or easy. Giveaway Contests to Rapidly Build Email Lists.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media 100

Social Media Web 2.0 Media Blogger 100

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Companion eBook.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.).

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

Chris Koch

AUGUST 23, 2011

G+ is touted as something new, but it’s really a combination of two elements that I’ve talked about here before: Permission-based and viral-based relationships. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. I also think there’s a piling on factor in G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

G+ is touted as something new, but it’s really a combination of two elements that I’ve talked about here before: Permission-based and viral-based relationships. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. I also think there’s a piling on factor in G+.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Viral model. But in the case of the viral model, it’s all good—at least for marketers. The reason I call this model viral is that following someone is just one piece of the equation. Permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

The Effective Marketer

SEPTEMBER 29, 2010

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Hubspot

MARCH 21, 2018

If you work at a B2B company or have a long sales cycle, reading a blog post is usually a customer’s first and furthest interaction from their actual purchase. Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

ClearVoice

OCTOBER 21, 2022

In a survey of bloggers, marketers, and business owners, 30% said that quality content is the most important factor when determining credibility. Thanks to a couple of viral videos, the account now enjoys 4.9 Focus your content on brand-building and values-based messaging to restore and maintain that trust with your audience.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? One part of Seth's talk was on building a tribe. I happen to be a member of that tribe.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. For the B2B this brings a great opportunity to curate.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hinge Marketing

OCTOBER 17, 2019

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. News publications and bloggers are always on the lookout for new data that shares something meaningful about the world. Or maybe you could produce a viral video. Benefits and Concerns of Earned Media.

Work Management 48

Work Management Marketing Management Service Media 48

Webbiquity

APRIL 19, 2010

TigerDirect, Wal Mart) to consumers and b2b buyers. B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. HP, P&G) to the channel (e.g.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

SnapApp

JANUARY 30, 2012

For both consumer-driven and B2B marketing, networking is key. To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. For another creative approach, consider a partnership for a co-branding campaign with an influential blogger.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Adobe Experience Cloud Blog

MAY 9, 2013

by Dayna Rothman I’d like to welcome Jeff Ogden as today’s guest blogger. To help, the agency conducted weekend retreats, statewide tours, Festi-Viral events led by the teens in different cities across the state. Modern B2B Marketing Social Media' Follow Jeff on Twitter at @fearlesscomp.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Marketo's Modern B2B Marketing.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100