Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Consider these statistics: 63% of marketers say generating traffic and leads is their top challenge ( source ). Check it out!

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Blogger Outreach & Communications. How to Find Influencers for B2B Online Marketing Campaigns.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Adobe Experience Cloud Blog

AUGUST 3, 2017

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. This helps show that you’re eager to get involved with this blog by spreading its reach and sending more traffic its way. They Don’t Target the Blog They’re Pitching.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. B2B or B2C influencers can help build your brand by sharing content about your product or service on social channels or blogging about your brand. Create Value for Your Audience.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing. B2B SEO focuses on keywords that decision-makers search for while in the office. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Confessions of a B2B Marketer

OCTOBER 3, 2022

." - Tom Hunt, Founder & CEO, Fame "Bloggers are getting significant organic traffic for topics. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame "Apple and Spotify are number one.

B2B 40

B2B Blogger Domain B2B Sales 40

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Direct and referral traffic are highly correlated.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). If content is king, consider your blog its throne.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). Ask customers what they love and what they hate.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

Aggregage 100

Aggregage Curation Aggregators B2B 100

ClearVoice

OCTOBER 14, 2022

Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Out of the 1.9 Long-form content averages 77.2%

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. All you have to do is republish for quick wins of up to 34% more traffic and a whole lot more online authority. Best part is, no new content is needed for syndication. Content Curation Sites.

Traffic 62

Traffic Top of Funnel Curation Content 62

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social media in search.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

NOVEMBER 29, 2019

Is your business ready to take that next step forward in growing your online visibility and website traffic? Properly done, SEO will improve your website traffic, which is crucial for boosting brand awareness and attracting new clients. Guest post by Michael Holder. Image credit: Gerd Altmann on Pixabay.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

Webbiquity

AUGUST 17, 2021

The biggest selling factor for Pinterest is its referral potential, as it brings in 33% more referral traffic to user websites than Facebook. Pinterest helps boost your website presence and increases site traffic. appeared first on B2B Marketing Blog | Webbiquity. What is Pinterest? What Can Pinterest Do for Your Business?

Social Media 359

Social Media Advertising Channels Media Business 359

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Navigate the Channel

NOVEMBER 14, 2017

However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. There is still a huge amount of potential in B2B influencer campaigns even as the current generation of campaigns rises in competition.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

KoMarketing Associates

OCTOBER 24, 2017

You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. When faced with a trade-off of relevance and authority, from a B2B perspective, relevance should always come first. Thanks for the piece.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Zoominfo

AUGUST 26, 2018

They can really drive in traffic. . Instead of tapping the hive, he insisted on going B2B. . Did you hear about the blogger who stole my computer? Or, contact ZoomInfo today, the leading business information company , to learn how our B2B database can help you get the most out of your marketing efforts.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

The Marketing Blender

JULY 13, 2022

6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Webbiquity

MAY 6, 2020

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Businesses with blogs get double the traffic than companies that don’t blog.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Webbiquity

JUNE 1, 2021

What follows is a traffic spike in relevant, high-quality visitors to your blog post. There’s no better option than collaborating with a macro influencer to drive massive new traffic. Hordes of bloggers may want to collaborate with you for the sales commission. Think of it like showing a movie trailer to your audience.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

ViewPoint

JULY 25, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Anthony Iannarino, founder of the popular blog The Sales Blog , shares his knowledge on how to create and maintain a successful blog that will drive traffic to your site and generate more leads.

PointClear 120

PointClear B2B Marketing Trends B2B 120

ClearVoice

FEBRUARY 4, 2020

Who’s winning the traffic and leading the charge to generate leads? Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles. Bloggers are using more video, more images, more research, more collaboration.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118