Webbiquity

OCTOBER 11, 2022

Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Despite splintering across networks, social media platforms remain a powerful communication channel with customers and prospective clients. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. B2B marketing and sales strategies and tactics. Customer acquisition. Database management. Demand creation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! She arrived on stage initially dressed in pink with a white B2B Barbie T-shirt.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

ViewPoint

MARCH 22, 2011

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , How does it relate to B2B marketing? And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Two years ago, my B2B Marketing 2.0 Scoring the Prospect Experience.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. The Internet is crushing a sales rep’s ability to get in front of prospects. Sales Engine Media: How is prospecting different in 2015 than 10 years ago?

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). Ask customers what they love and what they hate.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing. B2B SEO focuses on keywords that decision-makers search for while in the office. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hinge Marketing

MARCH 25, 2016

Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. With that said, there are ways to succeed with B2B SEO. On-site optimization—The foundation of your B2B SEO strategy. Proven B2B SEO Practices. Why wouldn’t it be?

SEO 48

SEO Webinar Metrics Marketing & Strategy B2B 48

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here? Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” And your prospective customers are watching for your response time as well.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Webbiquity

JULY 30, 2020

This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event. Plan for Last-Minute Promotion.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Webbiquity

MAY 6, 2020

While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. It provides a platform for businesses to connect with their current and prospective customers.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Webbiquity

NOVEMBER 15, 2019

Reaching prospective buyers through a blog post, social media update, or ad is a one-time hit. Building an opt-in email list is the first step towards establishing a long-term business relationship with your prospective customers. Once you have their email addresses, it is time to start engaging with your prospects.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Webbiquity

OCTOBER 16, 2018

To increase the likelihood your prospect will actually learn about your offering at the right time, here are six ways to cut through the noise and get their attention. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

JUNE 1, 2021

And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. Engage with prospective customers on social media. Staying connected with your customers and sales prospects, via email and social media, is critical. Your audience today hangs out in multiple locations online.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona. Conclusion .

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Hinge Marketing

MAY 28, 2014

” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. Corporate bloggers have a marketing agenda, for example. “We need PR and marketing.” On Google+ or LinkedIn?

PR 48

PR Blogger Top of Funnel Planning 48

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. What CTA will help your prospects move from one stage to another? in English.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

The ABM Agency

SEPTEMBER 27, 2020

Translation: You need to have a B2B copywriter who wields their sentences craftily to keep a prospective account engaged and hooked. Take a cue from a B2B copywriter’s well-packed toolbox below to aid in the success of your content creation. All of these avenues require the right flair with words. But how does it work?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

ViewPoint

JUNE 11, 2013

As prospects convert to qualified leads, the handoff to sales should be smooth and accurate. Marketing and sales teams must practice the hand off of visitors, suspects, prospects and qualified leads. What winning tactics does your team use for B2B marketing and sales alignment? Rehearse the exchange over and over and over.

B2B Sales 120

B2B Sales B2B Marketing Sales Qualified Leads B2B 120

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. And that’s an area many B2B marketers still struggle with. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. Direct mail: Could you mail this asset to targeted prospects?

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. Engage with other bloggers by commenting on their blogs and other social media. Invite guest bloggers to write posts on your blog. How can you promote your blog? Here are eight ideas: 1.

Promotion 100

Promotion Blogger Curation Newsletter 100

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88