Navigate the Channel

NOVEMBER 14, 2017

However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. There is still a huge amount of potential in B2B influencer campaigns even as the current generation of campaigns rises in competition.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors.

PR 135

PR Practices B2B Blogger 135

Hinge Marketing

MAY 28, 2014

In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press.

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. Lexie Lu is a freelance designer and blogger from Williamsport, PA. The post How to Create a COVID-era Event Marketing Plan appeared first on B2B Marketing Blog | Webbiquity.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best. First, it allows you to borrow the audience and the authority of the other blogger or podcast host.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

MAY 21, 2015

In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Here are some of the things I try to do when it seems like I’ve ended up “hitting the proverbial wall” with an existing B2B content marketing program. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Launch Marketing

MAY 24, 2018

Marketing the launch of your B2B company should start months in advance, and should utilize multiple channels and approaches to maximize reach while minimizing the chance of your big event resulting in a whimper instead of a bang. Social media has become an essential component of any marketing strategy these days, even for B2B companies.

Paid Search Agency 61

Paid Search Agency Promotion B2B Marketing Planning 61

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Another tactic is to do the research yourself. Salt or no salt?

Education 120

Education Tactics B2B Marketing Practices 120

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. Send a press release out about your blog. Invite guest bloggers to write posts on your blog. Advertise the blog in your email signature line, newsletters, and other marketing collateral. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. The compounding effect of our SEO, blogging and social media activity allowed us to launch Press Release Grader with a bang even though it was minimal effort.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

MLT Creative

JULY 1, 2011

Although Benjamin Franklin may not have had an iPad or laptop to record his thoughts, nor the Internet to spread them, his quilll, printing press and colonial distribution methods worked well in his time. Sound like any contemporary bloggers you know? Solid advice for any blogger. And most fools do.”

Blogger 40

Blogger Advertising Agencies Paid Search Agency Inbound Marketing 40

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Remember that your website is not the sole resource for generating organic traffic to your page. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Contently

DECEMBER 2, 2021

And tons of bloggers began offering their budgeting hacks. It’s also often much easier to turn around timely financial news or advice when you can just press record and share your expertise. Naturally, that early success led to a lot of copycat content, particularly in personal finance.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 90

Marketing Insider Group

SEPTEMBER 1, 2015

If you have some budget, you can hire english students, professional bloggers, etc. Linkedin – This is for B2C and B2B – Post the blogs and use similar engagement as Facebook rules. Step 7: Press! The post How A Small Business Can Automate Social Media And PR appeared first on B2B Marketing Insider. to write for you.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Our readers need good reporters—even in B2B.

Ethics 100

Ethics Social Media Media B2B 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Will you arrange for bloggers in your industry to write about your launch? Contact New Incite today – we provide digital marketing strategy and execution for B2B marketers. Social Media/Web 2.0

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MARCH 13, 2012

” This question is particularly common for B2B marketers. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Contently

JUNE 24, 2021

And tons of bloggers began offering their budgeting hacks. It’s also often much easier to turn around timely financial news or advice when you can just press record and share your expertise. Naturally, that early success led to a lot of copycat content, particularly in personal finance.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 84

Navigate the Channel

JANUARY 3, 2023

Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list. Think business journals, too.).

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some say that 18-20% of all B2B companies have marketing automation, and up to 80% have a CRM system. i Really, how do you argue you with this? i Spitzer, Robert J.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

6sense

JANUARY 7, 2016

The “right” team is a function of your company’s size, but it’s also a function of today’s market, technology trends and the current maturity of the B2B marketing discipline. The first section represents the very basics of B2B marketing that every team needs. The Messengers and Industry Experts. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., In fact, our new site's press section will basically be a blog. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll.

Gartner 100

Gartner Social Media Social Marketing Planning 100

B2B Memes

FEBRUARY 23, 2011

In the most recent comment yesterday , my friend and mentor Howard Rauch argued that excessive digital workloads are very real phenomena for B2B editors. But today, without knowing he was doing it, blogger Adam Tinworth rode to my rescue. The page was set, the presses rolled, the story concluded. Websites never go to press.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Ambal's Amusings

DECEMBER 31, 2010

A big thank you to all our readers, guest bloggers and interviewees! How to put the "Viral" in B2B Marketing Viral Campaigns? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” Does viral really work for B2B marketing? Top 5 BLOG POSTS.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. This situation is rapidly turning into a nightmare in B2B. Marketers claim to be journalists. Journalists are hired as marketers.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be a blogger. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. " For any B2B concern, blogging is sales.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. A good example is Vertafore, a B2B technology company focused on the insurance vertical, whose Twitter feed reveals consistent responses to (and conversations with) people who tweet about the company.

Public Relations 48

Public Relations Social Media Media PR 48

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. If you’re B2B, it’s likely that the sales process is much more than a click of a button. On the other hand, these platforms are probably not as effective for B2B sales. Who are you selling to and how long is the sales process?

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., In fact, our new site's press section will basically be a blog. Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll.

Gartner 100

Gartner Social Media Social Marketing Planning 100