Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. The context is no longer the same for marketing expertise. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) Image credit: Nathan Dumlao on Unsplash. Emails Sent.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Excelsior Research

SEPTEMBER 7, 2022

Facebok, Instagram, YouTube are one of the most widely used media but under what category do they fall into? Blogging social media Today, content writer, bloggers are spread all over the world. But a person could be a food blogger, travel blogger, health and fitness, photography blogger , lifestyle blogger and you name it.

Social Media 52

Social Media Media Blogger Network Marketing 52

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. What Is Affiliate Marketing? How to Use Social Media for Affiliate Marketing.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 Sales Feed B2B selling is a tough gig.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. One of them, Lee Odden : marketing star, did a great job covering the topic with a blog that is an absolute must-read. Entrepreneur, blogger and speaker.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content Marketing Institute ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Exo B2B

MARCH 16, 2017

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. Marketing is now overflowing with them. ” And the ability to do this is not limited to Marketing professionals. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

Social Media 100

Social Media Vendors Media B2B 100

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. This business involves marketing themselves as influencers. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Webbiquity

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Perform competitive and market research. Create valuable backlinks for SEO.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Sales Engine

NOVEMBER 12, 2015

If you’ve been prospecting for sales recently, you may have noticed some differences in our culture—most importantly the fact that disruptive marketing and sales is out. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Convince & Convert

APRIL 24, 2012

I’m sitting across the desk from a professional and confident marketing executive. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. We’ve discussed the benefits of social business.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? For example, bloggers can easily embed a presentation in a post to support their content. To learn more, download the SlideShare B2B Marketing Cheat Sheet.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Social media has also spawned all kinds of new marketing tools. This business involves marketing themselves as influencers. Don’t forget Twitter, TikTok, WhatsApp, Facebook, and bloggers with their own sites.

Work Management 52

Work Management Marketing Management Paid Search Agency Planning 52

EveryoneSocial

FEBRUARY 16, 2021

Influencer marketing exploded over the past five years, and it is estimated to grow to a $13.8 To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. Why Are Social Media Influencers Important For Marketers? Macro Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Online social listening on YouTube starts with your brand name. What is online social listening?

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145