Confessions of a B2B Marketer

OCTOBER 3, 2022

Which is more than just producing a 20-minute audio." - Tom Hunt, Founder & CEO, Fame "Bloggers are getting significant organic traffic for topics. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame "Apple and Spotify are number one.

B2B 40

B2B Blogger Domain B2B Sales 40

Digital B2B Marketing

FEBRUARY 21, 2012

Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Authentic experts in any industry get quoted in industry articles, linked to by bloggers, get their content shared by fans on social media, and can easily obtain guest posting opportunities. Search rankings matter.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. They’re not much different. Keyword Research/SEO.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. Like you can do stuff separately, but really with diminished returns.” – Kipp Bodnar | CMO, HubSpot. Zero waste.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

B2B Marketing Traction

JULY 31, 2014

If You Have Multiple Bloggers. Other posts you might find helpful include: 5 Dangers of an Unorganized Blogging Strategy by Kelly Kranz of Hubspot. Blogging b2b blog content marketing strategy' Strategy is even more important when you have multiple people blogging. Do you want to start a successful blog? Some Rights Reserved.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. Rich Native Features Focused on B2B Growth.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Envy

MARCH 25, 2019

B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. Technology has added channels like social media, bloggers and influencers to the mix, but it hasn’t taken away the need for strategic groundwork.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Hubspot

JUNE 16, 2020

Did you know that B2B marketers obtain over 70% of their leads from blogging ? At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both. HubSpot's blogging tool is a stand-alone feature and part of Marketing Hub Enterprise and Marketing Hub Professional.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Here are 9 of the best Facebook groups HubSpot has seen.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. That number is likely to be much higher for B2B influencers. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. Rich Native Features Focused on B2B Growth.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

ATAK Interactive

JULY 10, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. With powerful tools and customization capabilities, this Adobe-owned platform allows users to build meaningful, user-centric B2B eCommerce experiences across all devices. Rich Native Features Focused on B2B Growth.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Vidyard

JANUARY 24, 2022

HubSpot Sales 4.10 30 Minutes to President’s Club Podcast The 30 Minutes to President’s Club Podcast has emerged as one of the most followed podcasts in the world of B2B Sales. Sales Feed B2B selling is a tough gig. Follow along as Ross and his team share the latest B2B sales trends and strategies. Sales Hacker 4.2

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% So, what to do? Well, test, of course.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. An influencer may fulfil the same function within your startup’s niche, whether you operate in a B2B or B2C field. For B2B industries, influencers are often writers, podcasters, or filmmakers. About Influencers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. There are hundreds of international or USA rankings listed in Google alone.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Exo B2B

MAY 30, 2019

Lynda, what motivated you to create the first B2B blog in Quebec? But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Yes, Blogger and WordPress existed, but they were light years away from what we know today. What was the trigger?

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

SmartBug Media

APRIL 9, 2020

Most blog articles are anywhere from 800-1,500 words, although a HubSpot study found the blog articles that generate the most leads are more than 2,500 words on average. According to HubSpot , 55 percent of marketers say blog content creation is their top inbound marketing priority. The Basics of Writing Blog Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Showcase reviews: Hubspot, SiteTuners. 6) Hemingway App.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Showcase reviews: HubSpot, SnapApp. Showcase reviews: Buffer Social, Perception System, Cent Muruganandam, StoreYa Blog, Express Writers.

Planning 145

Planning Research Tools Best Practices 145

markempa

DECEMBER 15, 2010

Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide. And I think the attention is well deserved. It blooms naturally.”.

Eloqua 120

Eloqua Blogger PR Forrester 120

Only B2B

DECEMBER 23, 2019

B2B Demand Generation Strategies: 6 Essential Components. Hubspot has a research page which allows you to browse through the reports and download it. For example, beauty brands tie up with fashion bloggers to get through their target audience. appeared first on Only-B2B. I am not surprised. Researches and surveys.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Optinmonster

DECEMBER 21, 2023

And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88