ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. B2B marketing and sales strategies and tactics. Customer acquisition. Database management. Demand creation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Outgrow

FEBRUARY 4, 2020

As per the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study , there was an 8-point increase in the amount of weekly reading by decision-makers over the last year proving the growing consumption of such content. LinkedIn and Facebook groups give you access to like-minded individuals. About The Author.

Thought Leadership 69

Thought Leadership Social Media B2B Thought Leadership Ad Building 69

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. WARC) 94% of B2B marketers implement ABM strategies. SEMrush) The U.S.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

LEADership

DECEMBER 13, 2013

As a B2B leader and marketer, I am certain you are aware of the importance (and impact) of continuous learning. DNN has broken down key marketing blogs in their infographic, “Top 10 Blogs Every B2B Marketer Should Read.” Amy Porterfield his blogger is co-author of Facebook Marketing All-In-One for Dummies.

B2B Marketing 40

B2B Marketing B2B Blogger Best Practices 40

Convince & Convert

SEPTEMBER 6, 2013

When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. This week Zena brings us an article from The DePauw about trend-based reporting.

Personalization 136

Personalization Social Media Skype Blogger 136

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Trend the conversation. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. This post is starting to show its age, but the guidance is still useful to beginning bloggers. Which emerging trends do we need to keep an eye on? The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

PR 100

PR Stats Social Media Twitter 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. How to get it? Syndication is also helpful.

Traffic 100

Traffic RSS Social Media Social Networks 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. Entertainment Network. Jennifer Aaker. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

LEADership

NOVEMBER 21, 2014

We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. It is about “using the advanced audience targeting of social networks to improve your visibility” Why does our content need help and amplification?

Psychographics 40

Psychographics Youtube Social Networks Blogger 40

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. case studies and demos). UnitedLinen. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. Experiment. Use news releases for exposure, not backlinks.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening?

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Atomic Reach

MARCH 18, 2019

Susan Wenograd is an expert in paid search and Facebook ads. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords. He travels around the word presenting about trends in SEM industry. He has been working in both B2B and B2C streams. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Both use Facebook and YouTube.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

SnapApp

JANUARY 30, 2012

To put these numbers in perspective, Magic Beans is a family-operated e-commerce property base with more than 10 thousand unique visits per day , 10 thousand Facebook?likes Magic Beans Ran a Facebook Sweepstakes Giving away products sold in their store for one month. Leverage your professional network.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. B2B or consumer? Blogs are a great way for individuals to establish themselves as thought leaders, build their portfolio, grow their network, and gain visibility as they help accomplish your company’s goals.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

APRIL 2, 2013

Recently I contributed to Wharton’s Future of Advertising 2020 Project , where I was asked to examine current trends in the marketplace and project them into the future. I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. appeared first on B2B Marketing Insider.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

MLT Creative

SEPTEMBER 30, 2010

The changing nature of our industry propels us to stay on top of the latest trends. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). Damn right they would.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Sharpspring

SEPTEMBER 21, 2021

The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Facebook: Try Not to Share Your URL.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

DivvyHQ

MARCH 9, 2017

If I could time travel to the 1990s, I’d not only be treated to the Golden Age of the Boy Band (full disclosure – Team *Nsync), but I’d also witness the rise and fall of popular blog platforms like Blogger, LiveJournal, and Xanga. Whether you’re a B2B or B2C content marketer, you’ve likely struggled with growing your blog’s audience.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

MLT Creative

APRIL 29, 2011

The changing nature of our industry propels us to stay on top of the latest trends. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. Meeting and learning from other professionals helps us do our jobs better.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Adobe Experience Cloud Blog

JUNE 7, 2011

Do you remember when you finally realized that Facebook (and social media in general) was more than just a flash in the plan? Or, when you literally couldn’t avoid reading about Facebook in seemingly every news outlet on the planet? The Facebook story is now well etched in our culture and common consciousness. by Phil Fernandez.

Social Media 48

Social Media Process Media Transparency 48

B2B Marketing Savvy

JULY 28, 2009

CoTweet : Self proclaimed: “how business does Twitter” a beta app providing for multiple accounts/multiple uses; keyword monitoring and trend tracking, duty cycle alerts, click tracking, tweet scheduling, threaded conversations, and more. For bloggers/others, some also come with nifty metrics. Free plus premium account options.

Tools 40

Tools RSS Statistics Digg 40

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. You and your posts are referred to more often as the network of referrals grows. Use social networks as water coolers and newsstands.

Social Media 100

Social Media ROI Lead Ranking RSS 100