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Digital B2B Marketing

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Three Reasons Mobile Changes Everything in Marketing

Digital B2B Marketing

Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. For B2B marketing, mobile isn’t just another channel in the mix. We are not just on Facebook on our mobile devices.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? LinkedIn has tremendous B2B data for targeting advertising. Targeting Data.

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