6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Engagement Marketing b2b Consumer” — Ron Gelok.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Expand your network of connections.
The Top 100 Bloggers On Triberr
B2B Marketing Insider
APRIL 28, 2014
For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. DashBurst – The Open Content Network. Well I think I have found the answer.
35 experts weigh-in: How we create influence on Facebook
grow - Practical Marketing Solutions
SEPTEMBER 30, 2012
But beyond content, I was interested to know what people thought it took to gain influence on the social web. So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org chart.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. For example, there’s no need to be bound by Twitter’s 140-character limit on other networks.
10 Steps to Creating a Network of Guest Bloggers
Social Media B2B
JULY 19, 2012
Anyone running a B2B blog is always on the lookout for guest bloggers from outside their own organization. They provide much-needed interesting content, they offer support by sharing links with their networks and they widen the pool of expertise on offer to your readers. But how do you get those quality guest bloggers to contribute to your blog? Follow other bloggers.
Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
MAY 29, 2015
A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World. Yes, Facebook's average user demographic is aging.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask? The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. So how do you engage social networkers into a positive customer experience to earn cold hard cash? It’s easy.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Teamwork & Networking.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Thanks again [link] Facebook ja B2B?
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Wondering which social network is most effective at generating b2b leads? What the best day of the week is for Facebook posting? Social Media / Social Networking. 1. B2b marketers believe social media is critical to organic search success. The best way to “go viral” is to engage millions of users, each of whom share through small networks.
5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
JUNE 2, 2015
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer. Final Thoughts.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Scouring the social networks for mentions of your company and products. Social network maintenance. healthy start-up budget for B2B social media program starts at something around $2500 a month. Minimum Budgeting Requirements.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. B2B Blogger
Tapping Social Networks for Business: Interview with @ClaraShih.
NOVEMBER 9, 2010
After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Do you think connecting through social networks will ultimately be part of an expected way that business gets done?
Why Product Launch Plans Need to Include Social Networking
B2B Marketing Traction
MAY 3, 2011
It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. Tweet.
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. No prob.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? How do the audiences differ across various social networks? Social media networks and blogs consume nearly 25% of people’s time online. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. And much more.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. Elizabeth Sosnow (Bliss Integrated Communications) - B2B storyteller. How so?
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. Social networks and blogs In the U.S
Interesting Infographics: The Go-To Guide For The Best B2B Marketing Blogs
DECEMBER 13, 2013
As a B2B leader and marketer, I am certain you are aware of the importance (and impact) of continuous learning. DNN has broken down key marketing blogs in their infographic, “Top 10 Blogs Every B2B Marketer Should Read.” Amy Porterfield his blogger is co-author of Facebook Marketing All-In-One for Dummies. Click on the image below to view the full infographic.
Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
MARCH 24, 2014
The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?” ” for Noah from his network. Tweet this for your fellow bloggers.). On Inbound Marketing for B2B. If you would, don''t do it.”
Is It Time To Stop With The Social Networking “Addiction” label.
JULY 2, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? Jeremy : Hi, My name is Jeremy and I’m a social network addict. Should B2B SEO Include Landing Pages? 8.
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Empire Avenue is a similar type of niche social networking site for those that are active in social media. minutes Empire Avenue 25.1 minutes YouTube 17.8 minutes Reddit 10.1 The results?
How to use social media for B2B
MARCH 19, 2010
want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. B2B buyers value peer connections above all else.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. How about in the B2B space?
14 B2B Blogging Best Practices from Creation to Promotion
JANUARY 16, 2014
Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . 91% of B2B marketers use content marketing ( source ). Where will they see this post?
20 Handy B2B Lead Generation Resources
MAY 29, 2016
The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. LinkedIn is like the cream of the crop when it comes to online networking. Callbox.
Remember LinkedIn for social media marketing
APRIL 15, 2014
In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere. Download the LinkedIn App. Blogging?
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.
10 Google+ Power Tips for B2B Social Media
Social Media B2B
OCTOBER 17, 2012
Another social network was not what they needed, but it is part of Google and worth checking out. Google+ for the Rest of Us to show everyone how to build a network and community on Google+ (This book was provided by the publisher for my review). Rather than go into the details, I have pulled out 10 power tips from the book to help you with your Google+ efforts for your B2B company.
Setting Relationship Goals for B2B Social Media
Social Media B2B
JUNE 6, 2011
While much of B2B marketing and sales is about developing relationships, many of the social media metrics tracked are number of followers, connections, comments, clicks and retweets. Blogger Outreach. So many communications pros miss the point of blogger outreach. Blasting out emails with press releases attached is not blogger outreach. Start by making a list of bloggers that cover your industry, including those connected to trade publications. So many top bloggers get so tired of mass emails, they will appreciate a simple, email addressed only to them.
Five Ways B2B Marketers Can Get the Most from Facebook
SEPTEMBER 26, 2011
T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Build a network of influencers. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls. “Like” their Facebook pages. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. So What’s the Best Approach for B2B blog success? clicks down.
Are You Making These 5 Common Content Marketing Mistakes?
FEBRUARY 3, 2014
There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? Baer blew the roof off by preaching a revolutionary thought to bloggers and marketers in attendance: Stop selling and start helping. You can also recruit guest writers or bloggers to help contribute to your efforts.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Research] by Heidi Cohen.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
This is such an important step for any type of B2B marketing today. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Why do buyer personas matter to me and my b2b marketing anyway? B2B buying just doesn’t happen like that anymore. Should B2B SEO Include Landing Pages? 8.