Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

FEBRUARY 10, 2011

Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. WordPress SEO. 35+ Most Essential WordPress Tricks and Hacks by Artatm. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

APRIL 19, 2010

TigerDirect, Wal Mart) to consumers and b2b buyers. While many if not most marketers have adjusted to the new practices required, one still sees corporate Facebook pages with few fans and no clear purpose, Twitter streams filled with nothing but obnoxious “Hey! HP, P&G) to the channel (e.g. Buy my stuff now!&#

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

AUGUST 5, 2010

On Twitter, shine the spotlight on your blog. Why a Blog Improves Social Media for B2B by My Venture Pad. Search Optimization Tips for Bloggers by SEO Wizardry. On LinkedIn, you want to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Twitter: Who Owns What, the Social Brand Index/Twitter. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Twitter Tools (NEW) for Businesses : A keyword tracking tool plus a best practices manual. Knowem.com.

Tools 40

Tools RSS Statistics Digg 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. March 2010. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Savvy

AUGUST 17, 2009

Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Whatever the forum (Twitter, Facebook, etc.), You can never have too many friends (Facebook) or too many followers (Twitter). Run a Twitter client in your desktop background.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

EMagine B2B Blog

FEBRUARY 19, 2013

There is also a column for data hub activities, which is the number of social conversions and events that have happened on one of the official social networks, which includes Digg, Blogger, Delicious, Google+, and Reddit. Data Hub activities will not include Facebook, Twitter and LinkedIn.

Marketing Analytics Tools 40

Marketing Analytics Tools Social Media Analytics ROI 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Provide “share this” buttons to Facebook and Twitter as a minimum 22. Implement “subscribe” buttons via RSS and Email 23. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I think first-time bloggers get enamored with the concept of “design.&# 5 ways to fix it. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

seo.co

DECEMBER 8, 2020

Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Don’t worry, I’m a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2]. LinkedIn.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Make sure that social media efforts are sustainable.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Sally Falkow reports research on new influences in the B2B buying process (e.g., Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A blogger raises a question about your company’s financial outlook. Workflow capabilities.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JANUARY 3, 2011

promote via Twitter and Facebook) and not-so-obvious (e.g., Seven Ways to Revive a Neglected B2B Blog by MLT Creative. By replying, you’re not only letting people know that you’re actively involved in reading the comments, but you’re encouraging them to come back and comment again later.&#. by MarketingSherpa.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100