Online Marketing Institute

NOVEMBER 2, 2010

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. encourage you to restrain your enthusiasm.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Social Media Facts & Figures for B2B Sales by Inside View.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Most bloggers tweet each of their posts only once. 8 Ways to Not Get ReTweeted by HubSpot Blog. How Many Times Do You Tweet Your Blog Post? by Ask Aaron Lee. So why keep trying to do it?…When

Twitter 100

Twitter Tools Tips Best Practices 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100