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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion.

B2B Blogging Trends for 2011


Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? Digg this!

Focus on your blog, don't promote the social media services

Confluent Forms

read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top. We also looked at the social sharing buttons that come with Blogger and decided we didn't need to add any (ok, we added Pinterest, but that was as a demo ).

Overcoming the B2B Marcom Manager's Content Conundrum


Whether you’re a B2B marcom manager who’s taking on social media as a grass roots effort (you and one or two colleagues) or you’ve enlisted a team, content creation can be daunting, even meeting the bare minimum frequency. is an online magazine for B2B marketers.

What the Future Holds for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Jay’s a great guy and a great thought but, like Chris Brogan, he’s not an expert in B2B.

5 Proven Strategies for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

B2B marketers are stumbling in the dark

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Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit.

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Content Curation in B2B Marketing

delicious b2bmarketing

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. For B2B marketers, content curation provides the best of both worlds.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? Digg (43). March 2010.

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Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. B2B Marketing and Social Media.

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SEO for Mommy Bloggers


At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0

Content Aggregation: The Future of (B2B and Consumer) Media?


These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Bloggers and content marketers want traffic. Digg this!

Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Most bloggers tweet each of their posts only once. Digg this!

17 Realistic Ways to Get More Website Traffic


6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. I know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go.

How to Get Coverage in Blogs – Really


B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. These posts also frequently include guidance on practices to avoid when pitching bloggers.

77 Blogging Stats to Improve Your Blogging Strategy


92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. This figure is as low as 66% for those blogging on a monthly basis and 43% for bloggers who created a post less often than once in a month.

How to Get Bloggers to Write About You


Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's bad for bloggers.

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content.

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Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites. And while blogger relations and SEO are effective, they can be more challenging to execute. The B2B Marketing Insider Blogging Tips.

Seven Ways to Use Social Media for Business


Social media provides a more direct path to identifying and building relationships with a variety of voices in your market: analysts, journalists, customers, bloggers and other key influencers. Digg this!

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. A blogger raises a question about your company’s financial outlook.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Digg this!

The Ultimate Social Media Information Destination: Social Media Informer Launches


SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. For contributing bloggers, SMI provides exposure, traffic (only content snippets are posted, not complete posts) and simplicity (no requirement to write exclusive content). Digg this! Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news

26 Ways to Promote Your Blog Post

Marketing Action

However, many smart and successful bloggers do hold themselves to spending as much time promoting their posts as they did writing those posts. These bloggers advise a 50/50 split between content creation and promotion. Try out Digg , Alltop , , or BloggerScope.

30 Awesome Blogging Guides, Tips and Resources


Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Sign up for a blogging platform like WordPress, Blogger or Typepad. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video).

The B2B Manifesto: Trust Building Comes First

Writing on the Web

I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Blog this on Blogger. Digg this! Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain. How good is your “trust-building?&#

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Digg this!

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them. Facebook is private, Twitter is public, which makes B2B marketing much easier.

Measuring the Impact of Social Media in B2B Marketing


Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Reply Rene Power 2010 December 6 at 6:55 pm This is, to be frank, an incredible post and will fuel thousands of bloggers to step up their game.

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3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Digg this!

Best Content Marketing Guides, Tips and Tactics of 2010


7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. Digg this!