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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Bloggers are concerned that they can not handle the volume of work required. Wrong. and Italy.

B2B Blogging Trends for 2011


Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).

Focus on your blog, don't promote the social media services

Confluent Forms

read " Sweep the Sleaze " for a great opinion piece on the subject) It's understandable, you want to get as much dissemination of your content as possible, and you're hoping that one person's "like" will inspire their friends to visit your page and share it, that a "pin" will get re-shared, that a "digg" will get voted to the top. We also looked at the social sharing buttons that come with Blogger and decided we didn't need to add any (ok, we added Pinterest, but that was as a demo ). A few weeks ago we posted an article entitled " Forget Facebook; keep your fans to yourself! ".

Overcoming the B2B Marcom Manager's Content Conundrum


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

What the Future Holds for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Learn more.

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. Jay’s a great guy and a great thought but, like Chris Brogan, he’s not an expert in B2B. Thanks for pointing out that SM still isn’t right for many B2B companies. Cheers.

5 Proven Strategies for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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5 Proven Strategies for B2B Social Media Marketing

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Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. For a niche community, that’s a feat. thanks!

B2B marketers are stumbling in the dark

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Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).

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Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content. Email us.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010.  How to use social media for B2B - Chris Koch , March 19, 2010 A guide for how to use social media in B2B that does not involve talking about the specific tools. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010 It’s the ultimate question in marketing: What effect did this campaign have on revenue? Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.

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Best Social Media Stats, Facts and Marketing Research of 2010


How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. B2B Marketing and Social Media. Digg this!

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SEO for Mommy Bloggers


At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. So where should you start? then that's okay.


Content Aggregation: The Future of (B2B and Consumer) Media?


These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic.

Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Most bloggers tweet each of their posts only once. Digg this! Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. by Ask Aaron Lee.

How to Get Coverage in Blogs – Really


B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have  written about how to pitch blogs, such as B.L. Such posts often take the form of “do’s&# and “don’ts&# for successful blogger outreach. Follow your targeted bloggers on Twitter. Digg this!

17 Realistic Ways to Get More Website Traffic


But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Blog comments are also a great way to demonstrate your expertise and to build relationships with bloggers and site editors. Back to you.

77 Blogging Stats to Improve Your Blogging Strategy


92% of bloggers who posted multiple times on a daily basis were successful in acquiring a customer via their blog. This figure is as low as 66% for those blogging on a monthly basis and 43% for bloggers who created a post less often than once in a month. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Blogging & Lead Generation. 1. Source ).

How to Get Bloggers to Write About You


Blogs are also influential, trusted sources of information for buyers, particularly in the B2B space; the most recent ITtoolbox/PJA IT Social Media Index Wave II report updates earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content."

Get Over That Fear of Commitment—Your Content Marketing Program Depends on It

Content Standard

For example, a B2B company might focus on launching a company blog with a consistent posting schedule, aimed at a specific audience niche. ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. Are you fully committed to your content marketing program? Think about it: 20 percent. Example 1: Mint.

Blogging Is Good Business – 8 Tips To Get It Right

B2B Marketing Insider

The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites. And while blogger relations and SEO are effective, they can be more challenging to execute. The B2B Marketing Insider Blogging Tips. share once on Linkedin, StumbleUpon, Digg and sometimes Facebook. See mine here. Audience first.

Seven Ways to Use Social Media for Business


From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Digg this! Provide customer support.

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. blogger raises a question about your company’s financial outlook. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. 92% of B2B buyers use online resources to research products and services. hours to 6.3 hours.

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers.  For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

The Ultimate Social Media Information Destination: Social Media Informer Launches


SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. For contributing bloggers, SMI provides exposure, traffic (only content snippets are posted, not complete posts) and simplicity (no requirement to write exclusive content). Digg this! Tags: Social Media Marketing b2b marketing zone browse my stuff leading social media bloggers social media hub social media informer social media news Now you can, at Social Media Informer , a social media content hub launched today. Share this on Bebo. Post on Google Buzz.

26 Ways to Promote Your Blog Post

Marketing Action

However, many smart and successful bloggers do hold themselves to spending as much time promoting their posts as they did writing those posts. These bloggers advise a 50/50 split between content creation and promotion. Try out   Digg , Alltop , , or BloggerScope. Unfortunately, sites like LinkedIn and Medium won’t do this for most bloggers. Fantastic.

30 Awesome Blogging Guides, Tips and Resources


Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.” Why Blog. Reporting that “the number of Inc. IT DROPPED!

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Sign up for a blogging platform like WordPress, Blogger or Typepad. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). We were featured in a white paper on B2B blogging. But we also share it with our readers here.).

The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Blog this on Blogger. Digg this!

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Virtually every b2b buying decision involves some level of research on the web. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site,

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Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them. 1. Anonymous I couldn’t disagree more with this, I’ve made some great industry connections on Twitter and if anything it’s a more B2B friendly audience than Facebook. Is it advice?

Measuring the Impact of Social Media in B2B Marketing


Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Measurement remains the biggest challenge in B2B social media marketing. Digg this! Podcasts.

PR 2

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.  Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love! 90 Tips To Make Your Blog Rock 1. be authentic. Thanks Jeff!

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3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives. And businesses are trying to cash in on it. Marketing – Less Art, More Science.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Digg this! WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. by Andy Beal.

Best Content Marketing Guides, Tips and Tactics of 2010


While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. Digg this!