KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News.

Traffic 120

Traffic B2B Case Studies Case Study 120

B2B Marketing Traction

APRIL 14, 2011

I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. This year, a B2B start-up in Northern California messaged me on LinkedIn. I helped the client with some messaging to bloggers who might cover their product and the show.

Case Study 100

Case Study Case Studies Linkedin Studies 100

Biznology

APRIL 20, 2016

Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Like this post?

B2B Marketing 104

B2B Marketing B2B Blogger Case Study 104

accelerate agency

AUGUST 15, 2021

You can use this to drive your business-to-business (B2B) marketing strategy. . This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing. B2B SEO focuses on keywords that decision-makers search for while in the office. .

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Paul Gillin

JULY 15, 2011

Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. Does your B2B business successfully convert prospects into customers?

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona. buyer personas).

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

Hinge Marketing

MAY 28, 2014

Corporate bloggers have a marketing agenda, for example. Along the way these bloggers deliver valuable content that educates audiences on issues and topics – a great way to showcase their expertise and build credibility. However, corporate bloggers won’t blog about their company problems the same way a journalist would.

PR 48

PR Blogger Top of Funnel Planning 48

Sage Marketing

MARCH 2, 2020

B2B companies in general and SaaS companies in particular need to continuously generate new leads. Start by mapping out potential influencers such as bloggers or analysts. This can come in the form of a case study, testimonial, analyst quotes, or other sources. At Last, The Secrets to Quality Lead Generation Are Revealed.

Lead Generation 83

Lead Generation Generation Lead Scoring Lead Ranking 83

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Ambal's Amusings

JUNE 29, 2012

But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. ‘B2B Content Marketing Strategy Checklist, A big, fat, roll-up-your-sleeves guide for B2B marketers’ is a must read for those who are serious about B2B Marketing.

B2B Marketing 100

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

KoMarketing Associates

NOVEMBER 15, 2013

Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Instead of worrying about being penalized, B2B marketers should focus on writing engaging and unique content. 6 Underrated Content Marketing Assets for B2B SEO.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

Martech

NOVEMBER 29, 2021

Samples – Always ask for link samples and link-building case studies. Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. 2) Outreach platform. 2) Outreach platform.

Link Building 107

Link Building Work Management Marketing Management Service 107

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Only B2B

DECEMBER 23, 2019

B2B Demand Generation Strategies: 6 Essential Components. A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. For example, beauty brands tie up with fashion bloggers to get through their target audience. percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Writing on the Web

SEPTEMBER 23, 2010

&# I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. testimonials.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Only B2B

JANUARY 18, 2018

B2B Demand Generation Strategies: 6 Essential Components. Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. For example, beauty brands tie up with fashion bloggers to get through their target audience. I am not surprised.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. For example, beauty brands tie up with fashion bloggers to get through their target audience. appeared first on Only-B2B. According to eMarketer 62.6 percent of U.S.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Case studies (65%). B2B marketing is often misfocused.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

MAY 19, 2016

—here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. If people were unaware of, or uncaring about, the content pipeline, then surely a post about guest bloggers got their attention. Feature Study.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Webbiquity

JANUARY 7, 2021

Students today are on the lookout for help with their marketing projects, reports and case studies. Do you (or they) need some help with your marketing case studies and research papers? Despite sounding simple, the basic usability of a website is overlooked quite often by bloggers both amateur and experienced.

Blogger 237

Blogger SEO Tips Paid Search Agency 237

Online Marketing Institute

AUGUST 21, 2018

But as a blogger building your personal brand, guest posting may be the foremost strategy for ensuring your readership base increased over time, and that your name is established in the blogosphere. You get to establish a good relationship with your fellow bloggers. The result? It’s a win any time you can sharpen your writing skills.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities. We’re all used to pulling key customers for case studies, and those case studies can make great content for socials as well.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

B2B Marketing Traction

MARCH 13, 2012

” This question is particularly common for B2B marketers. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. B2B content marketing is all about striking the emotional cord of the customers by addressing their pain-points & helping them to make a wise buying decision to suffice their requirements.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Navigate the Channel

JANUARY 3, 2023

Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list. They lack a local or industry angle.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Testimonials and case studies that highlight customer success build trust and favorability among new leads. Not convinced?

Social Media 104

Social Media Stats Software Social Marketing 104

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Exo B2B

MAY 30, 2019

Lynda, what motivated you to create the first B2B blog in Quebec? With what we found and reading a few case studies, we quickly realized that not only was there an interest in these blogs, but also that ExoB2B could contribute in its own way and benefit from it. This was the first B2B marketing blog in Quebec!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

SmartBug Media

JULY 10, 2019

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. When this comes up, it’s helpful to have a few case studies in your back pocket. Develop Tons of Content.

SMB 67

SMB Planning Marketing Plans Allocation 67