The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. The New Breed of B2B Buyer by Chaotic Flow.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Follow them on Twitter.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. How Facebook’s privacy disasters will change B2B marketing - Chris Koch , May 21, 2010 Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! March 2010. What are the latest trends in search? Step right up and getcha some!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. So how much is spent on sales enablement?

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Predictions for 2011: The End of B2B Sales & Marke.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.)

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100