KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Social Media 100

Social Media Vendors Media B2B 100

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Are you using a blog as part of your B2B marketing?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

MLT Creative

FEBRUARY 7, 2012

By Rachel Franco, guest blogger. With content playing a vital role in attracting, n urturing and converting prospects to customers, today’s B2B marketer needs a new playbook – a playbook that fortunately already exists. There are several journalism strategies I use to create compelling content for B2B companies.

B2B 40

B2B Case Study Case Studies Buying Cycle 40

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. Ramos also offers insight on how B2B social media differs from B2C social media. .

Social Media 48

Social Media Media Web 2.0 B2B 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

markempa

MARCH 2, 2017

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Use online alerts to the main phrases in your industry to find content from bloggers and industry publications that are vendor agnostic and can share with your lead nurturing audience through a short synopsis and a link.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. . • It enhances your organization’s image (e.g.,

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. Read more on Why Visual Storytelling is imperative for B2B Content Marketing. 5 Create Quality and Contextual Content. 6 Funneling Your Guest Blogs to Generate Conversions.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. He is the Founder & President of Tiecas, Inc. –

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

EMagine B2B Blog

JANUARY 6, 2019

Persona questions and characteristics will differ by whether you’re a B2C or B2B, as well as, customer or patient. A B2B focus company will have personas that include attributes like industry, management level, and organizational department. Professional position, occupation, or department (B2B). Industry (B2B).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Adobe Experience Cloud Blog

APRIL 22, 2013

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. By mapping out your assets alongside your customers’ buying cycle, you can use your content to pull prospects through the funnel, fostering an online community that will yield high-value leads. Follow Kathryn on Twitter at @KKilner.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. Audit content.

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

OCTOBER 6, 2009

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. Marketers need to talk to subject matter experts inside the company, influencers outside the company (analysts, academics, bloggers, journalists), and customers. Audit content.

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”. I’d love to learn from you and discuss this with you in the comments below.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Why Is SEO Important for B2B?

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Valasys

OCTOBER 8, 2019

Not only, the newsletters being sent to the inboxes of the customers are being specifically designed according to the areas of interest of the customers but the brands are also articulating emails for the customers to resonate with their specific stages in the buying cycles. One can upgrade starting $8.69

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

JUNE 7, 2011

Buyers now have access to a growing universe of expert bloggers, colleagues, friends, and thought leaders, all of whom offer reviews, opinions, and valuable input on the products and services they are considering. Companies can now initiate, as well as participate in, one-to-one conversations on social networks and through blogs.

Social Media 48

Social Media Process Media Transparency 48

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI. Interesting post, Tom.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SnapApp

JANUARY 31, 2019

Ross Simmonds knows a thing or two about B2B marketing. Recently, the Foundation team implemented a year-long content marketing strategy for a B2B client that was focused on two tracks: (1) Content Creation & (2) Content Distribution with the goal of creating content to enhance the brand’s reputation and drive more traffic.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. Your product needs to address customers’ immediate—as well as their long-term needs.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. The New Breed of B2B Buyer by Chaotic Flow.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Identify the top blogs in any segment using AllTop , then note who those bloggers include in their blogrolls.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100