Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

MLT Creative

JULY 1, 2011

From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’s Almanac. Sound like any contemporary bloggers you know? Solid advice for any blogger. And most fools do.”

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Blogger Advertising Agencies Paid Search Agency Inbound Marketing 40

KEO Marketing

JUNE 25, 2015

As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. They have devoted considerable time and resources into finding ways to make the platform more valuable and appealing to the business-to-business crowd. And that investment seems to be paying off.

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Linkedin B2B Marketing Planning B2B 48

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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Planning Work Management B2B Marketing Marketing Management 100

Optinmonster

DECEMBER 21, 2023

And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

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Campaigns Ad Building Planning Paid Search Agency 88

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. One way to achieve this is by adding guest bloggers to your strategy. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog.

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B2B Thought Leadership B to B Blogger B2B 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

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Statistics B2B Marketing Emarketing B2B 48

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

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Viral Marketing Work Management B2B Marketing Word of Mouth 100

B2B Marketing Traction

APRIL 27, 2012

Any business-to-business blog must reflect your business’s marketing persona. If you want to learn more, I’ve blogged a lot about marketing personas – perhaps the post I wrote that best explains what they are is Why B2B Marketing Buyer Personas Rule.). B2b bloggers, what do you think?

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Buyer Personas Planning Blogger Opinions 100

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. In B2B marketing you’ve got to go beyond telling a good story.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

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Web 2.0 Buying Cycle B2B Blogger 60

B2B Memes

DECEMBER 6, 2011

As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. This situation is rapidly turning into a nightmare in B2B. Marketers claim to be journalists.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. Follow great bloggers and take time to comment and share links to their content. ” Are you a B2B marketer who’s active in social media? What have you learned lately?

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

SEPTEMBER 4, 2012

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to. The Content Marketing Checklist.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

The ROI Guy

MAY 10, 2011

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. When: 4:30 to 6:30 p.m. Wednesday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

SEPTEMBER 8, 2011

I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. This also helps to grow my network, expose myself to different perspectives, learn from industry experts, keep up on the latest B2B marketing news, reports, studies and insights.

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Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

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Twitter Advertising Agencies B2B Marketing B to B 40

B2B Marketing Zone Posts

JULY 9, 2009

B2B Marketing Hot List. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Marketing Edge , June 8, 2009. Top Other Items.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

APRIL 26, 2010

101 Tips from 50 Small Business Bloggers by Open Forum. Glen Stansberry supplies a wealth of strategic guidance packed into short nuggets from a wide range of business thought leaders like Seth Godin, Anita Campbell, Mark Cuban, Jared Reitzin and Matt McGee. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

ANNUITAS

SEPTEMBER 15, 2020

Why are business-to-business (B2B) businesses not realizing the same level of success? Because the demand marketing teams at these businesses don’t know how to shift from tactically engaging with these platforms to embracing a strategic approach. Social media isn’t for B2B businesses. B2B is boring.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. I still use “blogger outreach” but it’s now called “outreach marketing.”

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

MLT Creative

MAY 17, 2010

Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. jeremyvictor - Jeremy is a leading B2B social media and content marketing strategist, and is the editor of B2Bbloggers.com. Cick here to follow this list.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Adobe Experience Cloud Blog

MAY 14, 2012

by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. In B2B marketing , however, marketers tend to be driven by what your product is and what it does – features and benefits. Many consumer marketers have figured this out.

Demand Generation 48

Demand Generation Demand Urgency Marketing Marketo 48

Only B2B

SEPTEMBER 23, 2019

Or looking for B2B lead generation companies for more business? We at Only B2B are pioneer in business to business lead generation and demand creation services. says a study conducted by Statista Now just think about it, from where these 30 million organisations are getting business? If your answer is YES!

Marketing Qualified Leads 21

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Account Based Marketing 21

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. Understanding B2B Blogging for SEO What is B2B Blogging? Why is SEO Important for Your B2B Blog?

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SEO B2B Lead Scoring Lead Ranking 117