Webbiquity

DECEMBER 1, 2020

Influencer marketing creates real value for B2B brands—if it’s done right. Not surprisingly then, 90% of B2B marketers expect their influencer marketing budgets to hold steady or increase in the coming year. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . A blogger outreach campaign can expose your brand to many opportunities.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy. ” Perfect!

Blogger 100

Blogger Practices PR Outreach 100

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty. WHAT ARE THE EXPERTS SAYING?

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Top Rank Marketing

OCTOBER 20, 2023

percent seen since spring 2023, with B2B firms having seen 9.7 times the pricing power when compared to brands with lower creative capital scores, according to recently-released Creative Capital Index findings of interest to B2B marketers. economy — a rise from the 30.1 percent of their budgets dedicated to sales revenues and 7.9

Enterprise Management 105

Enterprise Management Paid Content Paid Search Agency B2B Marketing 105

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? How can bloggers do it more effectively? The second-best time is today. Simply keeping your site clean (e.g.,

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Only B2B

MARCH 22, 2018

The post Ultimate Guide: Demand Generation for Bloggers appeared first on ONLY B2B. Establish KPIs for measuring success. Download now! Fill the form below to download. Work Email*. Phone Number*.

Demand Generation 83

Demand Generation Blogger Demand Generation 83

Marketing Insider Group

APRIL 28, 2014

For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. What is Triberr? Content Marketing'

Blogger 100

Blogger Social Networks Network Marketing Twitter 100

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. That’s not easy to do. .

Marketing Analytics Tools 117

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 117

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” In the ever-evolving world of B2B marketing , staying ahead of the curve is essential for success. B2B marketing blogs. And where did I find it?

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Webbiquity

JANUARY 4, 2022

Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links. B2B marketing teams are producing more content than ever. Here’s the story of Visme.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Webbiquity

JUNE 12, 2019

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. B2B can seem dry, even boring, in comparison. Actually, B2B content can be emotive, intriguing, and engaging. B2B audiences don’t consume content the way that B2C audiences do. B2B audiences want data. They want proof of concept.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

The Lead Agency

JUNE 19, 2023

However, in order for your B2B blog to be successful, it needs to be SEO-optimised. In this article, we will explore the fundamentals of B2B blogging for SEO and provide tips and best practices to help you create blog content that not only engages your audience but also ranks well in search engine results pages.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 71% of B2B buyers consume blog content during their buyer journey. Blogging SEO Stats Only 38% of bloggers are updating older articles. 94% of travel blogs sell advertising.

Statistics 94

Statistics Paid Content Stats Blogger 94

Biznology

JULY 12, 2018

Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Ruth gave tips on what to do about recent changes in B2B buying behavior. This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today. So marketing behavior has to keep up! Like this post?

Trends 141

Trends B2B Marketing B to B BtoB 141

Adobe Experience Cloud Blog

AUGUST 3, 2017

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. The post 4 Ways Other Guest Bloggers Fail (So You Don’t Have To) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. They Don’t Target the Blog They’re Pitching.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Image credit: Orbit Media Studios.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

KoMarketing Associates

NOVEMBER 13, 2018

93% of B2B content marketers report their organization is extremely/very committed to content marketing. . Source: CMI B2B Content Marketing 2019 . In 2017 , the number of B2B companies using content marketing was at 89%, so this is certainly a positive change. SEO/search algorithms are a top concern for 61% of B2B marketers.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. The appeal of this tactic lies partly in the lure of the unexpected.

Blogger 100

Blogger Personalization B2B Comparison 100

Webbiquity

APRIL 11, 2023

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. They will provide bloggers and marketers with endless possibilities for creating compelling content that resonates with their target audiences. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

MARCH 26, 2024

Who It’s For This book is a valuable guide for: Journalists PR professionals Marketers Bloggers Executives Speakers Non-fiction authors Basically, it will improve effectiveness for anyone whose job is to communicate to audiences, particularly anyone who writes for a living. In short, it will show you how to be a better communicator.

Newsletter 172

Newsletter Blogger PR Paper 172

Content4Demand

MAY 27, 2021

B2B surveys and research reports offer content marketers opportunities they’d be hard-pressed to find anywhere else. Share your results with journalists and bloggers who cover your industry, and you’re likely to get some valuable press coverage that positions you as a thought leader.

Paid Search Agency 104

Paid Search Agency Customer Surveys Marketing Report B2B Marketing 104

Webbiquity

JANUARY 8, 2019

Blogger outreach is one key tactic within a broader influencer marketing strategy. Don’t use blogger outreach purely for creating backlinks. Don’t use blogger outreach purely for creating backlinks. ” If you’re a blogger on the receiving end of crappy outreach, you can relate to this.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Blogger Outreach & Communications. How to Find Influencers for B2B Online Marketing Campaigns.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Link to other bloggers in your industry in hopes that they notice your link and then link back either at some point in the future or in reference to a valuable post you may have written in the past. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

JULY 17, 2018

As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. In reality, educating and nurturing B2B buyers in this crowded digital space is tough. By merging PR and content marketing in your B2B marketing campaigns, of course. Guest post by Sphoorti Bhandare.

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. B2B marketing and sales strategies and tactics. Customer acquisition. Database management. Demand creation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

MAY 26, 2022

Today, you can use a website builder like Blogger, WordPress, or Sitejet which provide everything you need to create a professional website in just a few hours with no coding skills. Erik Emanuelli is a pro blogger and marketer since 2010. We’ve come a long way from the late-90s days of hand-coded websites.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Exo B2B

OCTOBER 10, 2023

When we signed up for the B2B Forum, held in Boston last week, we (and I in particular) had high expectations of this annual B2B marketing “great mass” Just imagine… Almost all the big names were announced, but not B2B Barbie! She arrived on stage initially dressed in pink with a white B2B Barbie T-shirt.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors.

PR 135

PR Practices B2B Blogger 135

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. Thankfully, digital B2B marketing does work, if you employ the right strategy. Thankfully, digital B2B marketing does work, if you employ the right strategy.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Webbiquity

JULY 5, 2022

Collaborate with Bloggers and Influencers in Your Industry. One way to increase brand exposure and credibility without spending a fortune is to collaborate with bloggers and other influencers in your industry. If you sell B2B products or services, LinkedIn is unquestionably the top platform, while Twitter is arguably still number two.

Promotion 335

Promotion Spending Marketing Budget Tactics 335