| | | WebMarketCentral | |  B2B + Blogger | 37 articles |
| Page 1 of 1 | Previous | Next | WEBMARKETCENTRAL JULY 30, 2007  Viral Marketing for B2B Lead Generation, Part 1: Viral Media Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Themed variations of common game types (e.g., | WEBMARKETCENTRAL DECEMBER 8, 2008  Getting More Out of Each Click with "Post-Click Marketing" With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. | | | | | |
| WEBMARKETCENTRAL JANUARY 11, 2010  7 Reasons Every Business Needs to Twitter To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects. | WEBMARKETCENTRAL DECEMBER 17, 2009  Best of 2009 (So Far): SEO Guidance, Part 3 B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? | WEBMARKETCENTRAL DECEMBER 9, 2009  Best of 2009 (So Far): Social Media Marketing, Part 3 How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." Social Tagging | WEBMARKETCENTRAL OCTOBER 26, 2009  Best of 2009 (So Far): Twitter Tips and Tactics, Part 1 Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Check out these posts, the first of the best from this year on using Twitter for b2b marketing. It’s all about the engagement." | | | | | | | |
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WEBMARKETCENTRAL | MONDAY, SEPTEMBER 14, 2009  Best of 2008: Cool Web Tools, Part 3
16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others. tactics to boost b2b marketing results. Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Gickr Gickr is a slick free tool for creating animated GIFs from any collection of photos. MORE >> -
WEBMARKETCENTRAL | WEDNESDAY, SEPTEMBER 9, 2009 Top 40 B2B Marketing Blogs - B2B Marketing Zone
Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). The site has also been gradually adding the very best sources of content on B2B Marketing. B2B Marketing is important to many of my clients, but I just don't have time to read all the posts from all these sources. The Best Of list is a great for someone like me." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us MORE >> -
WEBMARKETCENTRAL | WEDNESDAY, JULY 15, 2009 The BMZ Content Portal for B2B Marketers Gains Traction
There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee. Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform. MORE >> -
WEBMARKETCENTRAL | WEDNESDAY, JULY 1, 2009  New Hub Site Focuses on B2B Marketing Intelligence
A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. MORE >> -
WEBMARKETCENTRAL | TUESDAY, JUNE 30, 2009  Best of 2008: Random but Interesting, Part 1
The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba. Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. Looking for the best career search websites? MORE >>
- Best of 2008: Social Media Optimization, Part 2 WEBMARKETCENTRAL | MONDAY, MAY 18, 2009
- How to Create a Social Media Marketing Strategy WEBMARKETCENTRAL | TUESDAY, MARCH 24, 2009
- 7 More Things Few People Know Anout Me (and even fewer care) WEBMARKETCENTRAL | FRIDAY, DECEMBER 19, 2008
- Best of 2008 (So Far) - Web Marketing Research, Part 2 WEBMARKETCENTRAL | THURSDAY, DECEMBER 4, 2008
- Best of 2008 (So Far) - Blogging for Business, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 20, 2008
- Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building WEBMARKETCENTRAL | TUESDAY, MAY 15, 2007
- More on (Moron?) Behavioral Targeting WEBMARKETCENTRAL | FRIDAY, JUNE 15, 2007
- B2B IT and Social Media 1: The Buyer Perspective WEBMARKETCENTRAL | MONDAY, JULY 16, 2007
- B2B IT and Social Media 2: The Vendor Perspective WEBMARKETCENTRAL | MONDAY, JULY 23, 2007
- Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion WEBMARKETCENTRAL | WEDNESDAY, AUGUST 1, 2007
- B2B PR - Social Media and Press Release Optimization WEBMARKETCENTRAL | MONDAY, AUGUST 20, 2007
- My Podcast with Paul Dunay WEBMARKETCENTRAL | WEDNESDAY, AUGUST 29, 2007
- PR Through Bloggers WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 6, 2007
- Book Review: The New Rules of Marketing and PR WEBMARKETCENTRAL | TUESDAY, SEPTEMBER 18, 2007
- WMC Interviews: Dale Underwood WEBMARKETCENTRAL | TUESDAY, OCTOBER 16, 2007
- 4 Ways to Use Social Networking for B2B PR WEBMARKETCENTRAL | TUESDAY, DECEMBER 18, 2007
- Best of 2007: Marketing Research WEBMARKETCENTRAL | MONDAY, FEBRUARY 11, 2008
- Best of 2007: Articles and Blog Posts on Strategy and Branding WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 20, 2008
- Best of 2007: Web 2.0 Sites WEBMARKETCENTRAL | WEDNESDAY, FEBRUARY 27, 2008
- Best of 2007: Miscellaneous Marketing Stuff WEBMARKETCENTRAL | WEDNESDAY, MARCH 5, 2008
- The 11th P of Blogging: Perspective WEBMARKETCENTRAL | FRIDAY, APRIL 11, 2008
- SEO for Mommy Bloggers WEBMARKETCENTRAL | TUESDAY, JUNE 10, 2008
- B2B Marketing Fast Fixes WEBMARKETCENTRAL | MONDAY, JULY 14, 2008
- How to Get Bloggers to Write About You WEBMARKETCENTRAL | WEDNESDAY, JULY 16, 2008
- Best of 2008 (So Far) - Web Marketing Research, Part 1 WEBMARKETCENTRAL | MONDAY, SEPTEMBER 15, 2008
- LinkedIn B2B Surveys - Will They be Social? WEBMARKETCENTRAL | FRIDAY, OCTOBER 24, 2008
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