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SEO for Mommy Bloggers

WebMarketCentral

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. So where should you start? then that's okay.

PR Through Bloggers

WebMarketCentral

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Blogs are a key component of the social media B2B buyers are reading. Bloggers reach a micromarket.

How to Get Bloggers to Write About You

WebMarketCentral

Blogs are also influential, trusted sources of information for buyers, particularly in the B2B space; the most recent ITtoolbox/PJA IT Social Media Index Wave II report updates earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content."

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.

B2B Marketing Fast Fixes

WebMarketCentral

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." Social Tagging

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?

7 Reasons Every Business Needs to Twitter

WebMarketCentral

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others. tactics to boost b2b marketing results.

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The BMZ Content Portal for B2B Marketers Gains Traction

WebMarketCentral

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee. Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. Participate in blogs.

How to Create a Social Media Marketing Strategy

WebMarketCentral

Still, with regard to measurement, the report notes that advertising on blogs and social networks—the easiest tactic to measure—is the least effective, while the social media marketing and PR activities viewed as most effective—such as online news release distribution, company blogs, and blogger/online journalist relations—are the most difficult to measure. In It Came from Facebook!

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

high number of RSS subscribers is going to be your best Google indicator." 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 Here is the vendor perspective. They're rolling Web 2.0

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Themed variations of common game types (e.g.,

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. for Non-Technical Bloggers by Search Engine People Another piece from Jeff Quipp, this time a concise, helpful post on how to install and use a 301 redirect plugin for WordPress that lets you maximize the benefit of topical posts.

The 11th P of Blogging: Perspective

WebMarketCentral

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. tireless few bloggers reach six figures." Those top bloggers reach 100,000 page views per month.

7 More Things Few People Know Anout Me (and even fewer care)

WebMarketCentral

So now I'm tagging Minnesota bloggers Brian Carroll at the B2B Lead Generation Blog , Jill Konrath at Selling to Big Companies , Jay Lipe at Smart Marketing , and Albert Maruggi at Marketing Edge to play along. ** Contact Tom Pick: tomATwebmarketcentralDOTcom So here goes: 1. This proves that both sides of brain work (or at least that they are equally dysfunctional). 3. That's it!

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 social tagging drives significant, quantifiable increases in B2B website and blog traffic through both direct links and improved search engine rank. Does Web 2.0 However, there's been a shortage of quantifiable data. First, anecdotal evidence from two clients.

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

by Search For Blogging Ãœber blogger Mert Erkal reports some interesting stats on the continued growth and evolution of the Internet, and predicts that mobile blogging will be one of the hot new trends. Driving home the point that blogging is a great hobby but a tough way to make a living, the median annual advertising income for all bloggers is about $200. Highly bookmarkable.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors.

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers?

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. and "What are best ways to communicate my brand message?" What are they doing? Follow the advice in this post and you'll avoid that fate.

Best of 2007: Miscellaneous Marketing Stuff

WebMarketCentral

by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. short but useful reminder, particularly for B2B technology marketers. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best of 2007: Web 2.0 Sites

WebMarketCentral

Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. Here are some of the most notable new sites and tools that made it onto the radar last year. Web 2.0

Best of 2007: Marketing Research

WebMarketCentral

by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a How is online consumer behavior changing?

My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. tags: Paul Dunay, podcast, web 2.0

WMC Interviews: Dale Underwood

WebMarketCentral

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. ” Many B2B marketers assume they have “seen something just like it” but they are usually talking about product configurators or shopping carts. What's your background?

Book Review: The New Rules of Marketing and PR

WebMarketCentral

While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. The section on blogging is particularly useful, even for experienced bloggers. wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us social media.

More on (Moron?) Behavioral Targeting

WebMarketCentral

Davis points out that with "Google Maps, Toolbar, Blogger, Okrut, Gmail, and Checkout, among other services.there's no question that Google has the raw data it needs to construct more detailed profiles of individual users than has ever been done before" to contend "Google needs to cough up a more detailed plan for protecting users' privacy." First was What's Next in Ad Targeting?

B2B PR - Social Media and Press Release Optimization

WebMarketCentral

Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb , and through tagging on social media sites. ** technorati tags: online PR, Rob Garner, search optimize press releases, new media, bloggers, PRWeb, social media tagging del.icio.us Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Engagement Marketing b2b Consumer” — Ron Gelok.

The Top 100 Bloggers On Triberr

B2B Marketing Insider

For a couple of years I have been using   Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. The post The Top 100 Bloggers On Triberr appeared first on B2B Marketing Insider.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Here are three key takeaways plus some additional musings.

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Savvy Speaks: Bloggers We LOVE

Savvy B2B Marketing

Mark Schaefer of {grow} is already one of our favorite bloggers. So when he started a movement for Valentine's Day called " Have you hugged your blogger today? Here are some of our favorite bloggers - who are yours? Hutton of B2B Marketing. Which bloggers do YOU love? " we couldn't help but jump on the love train. Wendy. Jonathan Fields -. Jamie.

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?