7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. Here are seven reasons every business needs to be on Twitter. Growing existing customer business requires ongoing communication. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.
How to Get Bloggers to Write About You
JULY 16, 2008
Blogs are also influential, trusted sources of information for buyers, particularly in the B2B space; the most recent ITtoolbox/PJA IT Social Media Index Wave II report updates earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content."
SEO for Mommy Bloggers
JUNE 10, 2008
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. figured for sure such a post much already exist, but when a Google search on "SEO for mommy bloggers" came up empty, I decided to fill the void. So where should you start? then that's okay.
PR Through Bloggers
SEPTEMBER 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Blogs are a key component of the social media B2B buyers are reading. Bloggers reach a micromarket.
LinkedIn B2B Surveys - Will They be Social?
OCTOBER 24, 2008
Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Check out these posts, the first of the best from this year on using Twitter for b2b marketing. Twitter FAIL! Social Tagging
Top 40 B2B Marketing Blogs - B2B Marketing Zone
SEPTEMBER 9, 2009
Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence ). The site has also been gradually adding the very best sources of content on B2B Marketing. B2B Marketing is important to many of my clients, but I just don't have time to read all the posts from all these sources. The Best Of list is a great for someone like me." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers." Social Tagging
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others. tactics to boost b2b marketing results.
The BMZ Content Portal for B2B Marketers Gains Traction
JULY 15, 2009
There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee. Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform.
4 Ways to Use Social Networking for B2B PR
DECEMBER 18, 2007
As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. Participate in blogs.
Best of 2008: Random but Interesting, Part 1
JUNE 30, 2009
The Big List Of Major B2B Search Engines by Search Engine Land The resourceful Galen DeYoung notes here that while "most search marketers focus on Google, Yahoo, and Microsoft.B2B search marketers also have a growing number of vertical search options." Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character.
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
high number of RSS subscribers is going to be your best Google indicator." 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting. Web 2.0 Social Tagging
B2B IT and Social Media 1: The Buyer Perspective
JULY 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.
B2B IT and Social Media 2: The Vendor Perspective
JULY 23, 2007
According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 Here is the vendor perspective. They're rolling Web 2.0
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Themed variations of common game types (e.g.,
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. for Non-Technical Bloggers by Search Engine People Another piece from Jeff Quipp, this time a concise, helpful post on how to install and use a 301 redirect plugin for WordPress that lets you maximize the benefit of topical posts.
The 11th P of Blogging: Perspective
APRIL 11, 2008
The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. tireless few bloggers reach six figures." Those top bloggers reach 100,000 page views per month.
7 More Things Few People Know Anout Me (and even fewer care)
DECEMBER 19, 2008
So now I'm tagging Minnesota bloggers Brian Carroll at the B2B Lead Generation Blog , Jill Konrath at Selling to Big Companies , Jay Lipe at Smart Marketing , and Albert Maruggi at Marketing Edge to play along. ** Contact Tom Pick: tomATwebmarketcentralDOTcom So here goes: 1. This proves that both sides of brain work (or at least that they are equally dysfunctional). 3. That's it!
Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
MAY 15, 2007
social tagging help drive B2B web traffic? Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 social tagging drives significant, quantifiable increases in B2B website and blog traffic through both direct links and improved search engine rank. Does Web 2.0 However, there's been a shortage of quantifiable data. First, anecdotal evidence from two clients.
Best of 2008 (So Far) - Web Marketing Research, Part 2
DECEMBER 4, 2008
by Search For Blogging Ãœber blogger Mert Erkal reports some interesting stats on the continued growth and evolution of the Internet, and predicts that mobile blogging will be one of the hot new trends. Driving home the point that blogging is a great hobby but a tough way to make a living, the median annual advertising income for all bloggers is about $200. Highly bookmarkable.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors.
Best of 2008 (So Far) - Web Marketing Research, Part 1
SEPTEMBER 15, 2008
Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers?
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. and "What are best ways to communicate my brand message?" What are they doing? Follow the advice in this post and you'll avoid that fate.
Best of 2007: Miscellaneous Marketing Stuff
MARCH 5, 2008
by Marketing Genius In this short but thought-provoking post, blogger Emily Bennington asks why almost everyone uses the same, obvious, boring voicemail greeting, when this could be used an opportunity for differentiation. short but useful reminder, particularly for B2B technology marketers. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.
Best of 2007: Web 2.0 Sites
FEBRUARY 27, 2008
Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi. Here are some of the most notable new sites and tools that made it onto the radar last year. Web 2.0
Best of 2007: Marketing Research
FEBRUARY 11, 2008
by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a How is online consumer behavior changing?
My Podcast with Paul Dunay
AUGUST 29, 2007
Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. tags: Paul Dunay, podcast, web 2.0
WMC Interviews: Dale Underwood
OCTOBER 16, 2007
EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. â€ Many B2B marketers assume they have â€œseen something just like itâ€ but they are usually talking about product configurators or shopping carts. What's your background?
Book Review: The New Rules of Marketing and PR
SEPTEMBER 18, 2007
While many B2C and B2B marketers use at least a subset of these tools regularly, thinking about them in a unified manner can be challenging. The section on blogging is particularly useful, even for experienced bloggers. wikis, B2B marketing, integrated marketing, market relations, thought leadership, buyer personas, pimp out a blog del.icio.us social media.
More on (Moron?) Behavioral Targeting
JUNE 15, 2007
Davis points out that with "Google Maps, Toolbar, Blogger, Okrut, Gmail, and Checkout, among other services.there's no question that Google has the raw data it needs to construct more detailed profiles of individual users than has ever been done before" to contend "Google needs to cough up a more detailed plan for protecting users' privacy." First was What's Next in Ad Targeting?
B2B PR - Social Media and Press Release Optimization
AUGUST 20, 2007
Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb , and through tagging on social media sites. ** technorati tags: online PR, Rob Garner, search optimize press releases, new media, bloggers, PRWeb, social media tagging del.icio.us Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized.
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,