B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. The appeal of this tactic lies partly in the lure of the unexpected.

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Bloggers: Feel Free to Repeat Yourself

B2B Memes

Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post. You’ve found the perfect illustration, and your headline is brilliant. You’re crushing it. Then, just before you click the publish button, a small blip of doubt appears on your radar.

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Social Media and the Blurring of Professional Roles

B2B Memes

But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” You can be a blogger one moment, a marketer or journalist the next.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Our readers need good reporters—even in B2B. And I would argue that B2B is easily becoming B2C.

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Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. My sense is that most B2B journos are largely unaware of the trend, or largely unwilling to hop onto it. Time is running out.

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A Month of “Um” Days

B2B Memes

It’s not the ideal approach for a blogger, needless to say. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste. Well, there you have it. Improve Your Blog Posts with Nut Graphs.

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be a blogger. Be media neutral.