Smashmouth Marketing

NOVEMBER 29, 2009

I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. She asked a bunch of B2B marketing experts for their predictions for 2010. Leads per marketing event (blogs, tweets, whitepapers)? Are you measuring everyting?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

JUNE 7, 2009

Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. Tags: marketingprofs demand marketing b2b sales2.0 The CMO Club Summit and Sales 2.0 More later.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

JUNE 14, 2010

Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time. My domain expertise is B2B Marketing and Sales, especially Demand Gen.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JUNE 20, 2009

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Social Media Twitter 100

Smashmouth Marketing

JUNE 17, 2009

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic.

B2B 100

B2B Tagging Demand B2B Sales 100

Smashmouth Marketing

JUNE 7, 2009

Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. Eight Secrets to Delivering Top B2B Demand Gen Results. The CMO Club Summit and Sales 2.0

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? The examples I used were Cold Calling and Blog Marketing. Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Don't overwhelm a blog topic. I was recently in a debate with a friend about Obama's marketing efforts.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

JUNE 19, 2009

As you all know, Green Leads is in the b2b appointment setting business. Similar to b2b inside sales teams, we book meetings with C/VP level executives on our clients' behalf and only get paid when the meetings take place. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting.

Work Management 100

Work Management B2B Best Practices Stats 100

Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. The ROI is easy to calculate as clients only pay when the sales rep completes the meeting.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

JUNE 11, 2010

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. Obviously there are more books that I could place on the B2B Sales and Marketing summer reading list, but these are my "must reads." Pick this one up. What about you?

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

DECEMBER 29, 2008

What does b2b lead generation have to do with being green? A couple points from recent experience, which in the most part is b2b: One of our largest projects last year came to us because the client had a massive investment in their own green initiative and wanted to make choices along the same lines. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

What does b2b lead generation have to do with being green? A couple points from recent experience, which in the most part is b2b: One of our largest projects last year came to us because the client had a massive investment in their own green initiative and wanted to make choices along the same lines. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 5, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

DECEMBER 1, 2008

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Lead Generation 100

Lead Generation Generation Salesforce.com Leads 100

Smashmouth Marketing

FEBRUARY 25, 2022

Even links to their blogs and favorite books. (and of course I already knew that). I'll send you an invite right now." Forget about the business cards and save some trees. Topics : Instant backgrounders popped up. Their work history. Incredible for conversation topics.

Linkedin 196

Linkedin Tips Conference Profiling 196

Smashmouth Marketing

MAY 25, 2010

Now I'll give you that it probably wasn't the best use of four hours of my life, but I've enjoyed the show so much over its six seasons that I just wanted to take the final episode in as much as I could, and for Smashmouth, that means inspiring a blog article.

Television marketing 100

Television marketing B2B Software Leads 100

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but.".

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but.".

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

FEBRUARY 25, 2022

Even links to their blogs and favorite books. (and of course I already knew that). I'll send you an invite right now." Forget about the business cards and save some trees. Topics : Instant backgrounders popped up. Their work history. Incredible for conversation topics.

Linkedin 130

Linkedin Tips Conference Profiling 130

Smashmouth Marketing

SEPTEMBER 4, 2009

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 8, 2010

Here are some sites that share top-notch practices: The Bridge Group's Inside Sales Experts Blog - Trish Bertuzzi and the team over at The Bridge Group are the gold standard when it comes to advice on making your inside sales team greater than it already is. Definitely worth checking out. Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: Blogging seems to be the communications platform of the future. In fact, our new site's press section will basically be a blog.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2013

We read Fantasy blogs; we also read B2B sales and marketing blogs. If you know what scores you points you''ll make better decisions. Ask the commissioner (your boss) if it''s unclear. Learn from the pros. Look for raw talent that requires the least maintenance. Find the studs that, head to head, will overperform every week.

Ad Building 100

Ad Building Stats Paper Statistics 100

Smashmouth Marketing

AUGUST 31, 2009

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Tags: hubspot fast company inbound marketing b2b marketing outbound marketing b2b drivel demand gen.

Hubspot 100

Hubspot Paid Search Agency Companies Inbound Marketing 100

Smashmouth Marketing

OCTOBER 4, 2009

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. Take the poll (please RT). Results Thu.

Cold Calling 100

Cold Calling B2B Sales Stats Linkedin 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site. Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Give away lots of relevant info through blogs, twitter, industry events, etc. Prop them up.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sales20 ardath421 : 2 top applications salespeople use - #1 Excel, #2 Google (4 to 5 hours per week) via Lee Levitt, IDC #sales20 Sales_Machine : I've been blogging the Sales 2.0 sales b2b sales. Tags: b2b events marketing b2b marketing twitter b2b sales2.0 sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

JANUARY 15, 2009

Just got an interview published on Craig Rosenberg's funnelholic blog. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. Check out his blog and you’ll believe me. Tags: interviews blogs demand socialmedia marketing appointments. Thanks Craig!

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

AUGUST 29, 2009

There are 275 million blogs and 43 million LinkedIn users. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals? Mike: Last question, the B2B Marketing Thought Leaders Curry Poll : red, green or yellow curry?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

MARCH 19, 2009

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! This CMO is in an emerging technology market marketing to b2b audience.

Lead Scoring 100

Lead Scoring Lead Ranking Market2Lead Leads 100

Smashmouth Marketing

JUNE 15, 2009

Today's MarketingProfs b2b Forum was great. ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites. They created internal guidelines, but anyone at IBM can blog or tweet. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. More tomorrow.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

Today's MarketingProfs b2b Forum was great. mpb2b ESLundquist : #mpb2b Sandy Carter at #IBM says #google is now rating blogs higher than web sites damphoux : Kern - go back and read David Ogilvy [link] ( expand ) #mpb2b anetah : OMG, Matt Grant just told participants of "Robust Online Content" #mpb2b to shut their laptops. Learn web 2.0

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JULY 6, 2009

We'll followup with a blog article discussing the results. Tags: nurturing socialmedia marketing appointments twitter b2b sales poll demand linkedin SEO cold calls inside sales sales2.0 Please spread the word.

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100