B2B Marketing Traction

MARCH 19, 2012

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog? He blogs once a week and gets great results.

Consulting 100

Consulting Resources Traffic Contacts 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Done right, your blog should add value for its readers. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JUNE 28, 2012

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JULY 2, 2014

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

NOVEMBER 18, 2015

And, yes, this does work for B2B marketing! It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. Instagram and Pinterest have had very high adoption by individuals when they got started.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. social media (other than blogs), 2.) blog posts, 5.) blog posts, 5.) eNewsletters, 3.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. B2B companies are getting traction on social media. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. For more information about this, read the blog post by Amanda MacArthur, Tiny Twitter: What’s the Best URL Shortener for Twitter? b2b marketing social media twitter'

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Do they want to subscribe to your blog and receive email notifications when a new post is published? Marketing Implementation b2b customer marketing' Photo on Flickr by striatic.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 6, 2014

My answer to the question, “How long should my blog post be?” I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. What does this mean for B2B Marketers? inbound marketing Role of the CMO b2b marketing plans' How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

OCTOBER 24, 2014

When a business invests (or re-invests) in great B2B marketing campaigns, it gets invigorated. In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. Marketing Soapbox b2b customer marketing results' That has big benefits. I love this phrase. ).

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

APRIL 6, 2012

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? This blog post could have been written yesterday… …or, 3 years ago!” So come on, B2B marketers! I guess they want to fool us. “Hey!

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 19, 2012

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. 9 Basic Blog Features. A way to subscibe to the blog (typically an RSS feed). Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. Blogging blog marketing' Photo from Flickr - Some rights reserved by Horia Varlan.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI. Trade Show Trends B2B Marketers Need to Know. No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

NOVEMBER 16, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Blogger 100

Blogger Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

OCTOBER 31, 2014

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. Dave Davies makes this point about SEO “experts” in his excellent Search Engine Watch blog post, ‘Which Update?’ Marketing Soapbox b2b consultant marketing SEO' I was just reading an article about SEO, and it hit me.

B2B Marketing 100

B2B Marketing B2B Consulting Class 100

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. But what’s the value in B2B marketing? The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. The problem is they are often poorly implemented.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

JULY 18, 2012

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Marketing is changing fast, and you have to change with the times. They work! ). Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

MARCH 27, 2013

I’ve always admired how so many B2B marketers are control freaks. In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. Blog author Jennifer Beever is the founder of New Incite and the Chief Marketing Officer for Hire for B2B companies that want to grow faster.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JANUARY 31, 2013

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. 3 Big Reasons B2B Marketing Content is Key.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JANUARY 20, 2012

There are several trends bubbling up to the top for B2B Marketing right now. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. So, B2B marketers, will you get left behind? Online content is more important than ever in getting found on the Internet.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

AUGUST 22, 2011

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. What’s your opinion?

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. Rather, B2B marketers need to take a stand to stand out. See Frank Reed’s Marketing Pilgrim blog post for more details.). I believe that thought leadership is the new positioning in B2B marketing. Identify your audience; 2.)

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

JULY 1, 2015

Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). You can write a marketing plan at any time during the year and get at least something (even one thing) done to create awareness, generate leads, and grow your business.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 27, 2011

For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. We found that while visitors would land on their blog, they rarely stayed or looked at more information, because they were interested in the events not in our clients’ business.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 31, 2012

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Second, you need to create an action plan to leverage at least one asset.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100