MLT Creative

MARCH 1, 2012

If you’re reading this, there’s a good chance you’re also in B2B marketing. Until recently, I was possibly the least automated B2B marketing professional on Twitter. The B2B Twitterer Of The Year Awards recognize professionals each year who set great examples. They need help and they want information.

Twitter 40

Twitter Advertising Agencies Process B to B 40

markempa

JUNE 26, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

Content Marketing Institute

OCTOBER 7, 2017

00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.” 50:58): Robert’s “note”: A few episodes back, Robert raved about a new book, Get Serious About Editorial Management for Business to Business Media Professionals. Show details. (00:01):

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Sales Engine

JANUARY 25, 2016

Most of us understand that the world of marketing has changed—B2B has gone digital. So, for example, a 1% click through rate on an email campaign multiplied by the 5% of companies shopping in your market give you five 100’ths of a percent chance of catching some in the market with that email blast. But, it hasn’t happened overnight.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. Think of social media as a social business function.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MarketJoy

JUNE 25, 2018

B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action. On the contrary, outbound is highly efficient if it is modified to suit business needs. Some of the ways in which B2B outbound marketing is made effective comprise: 1. How Outbound Marketing Boosts Inbound Sales.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hubspot

MARCH 17, 2011

Mike is the Vice President of Marketing and an expert when it comes to B2B Marketing. In this episode we discuss: B2B marketing best practices. Why customer Personas are a must have for every B2B company. We take a look into the future of what is on the horizon for B2B marketing. Major Differences Between B2B and B2C.

Practices 28

Practices B2B Marketing Paid Search Agency B2B 28

seo.co

OCTOBER 20, 2021

In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. You can no longer count just SEO link building services or on an outbound “traditional advertising” style email blast to bring in new traffic every week. Email marketing is alive and well.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Adobe Experience Cloud Blog

OCTOBER 20, 2017

However, you should be measuring the impact of any undertaking whether it’s social media campaigns or email blasts. People do business with people and mainly with people they like. This is as true for business-to-business brands as it is for consumer brands. Metrics should be dictated by your industry and goals.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Marketing Insider Group

JANUARY 9, 2024

Value is imperative in today’s B2B marketplace. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. Your product needs to address customers’ immediate—as well as their long-term needs.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 The old email marketing strategy of batch and blast or spray and pray is no longer effective. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Social Marketing Media Planning 60

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). The research findings indicate that a brand’s ability to earn customer’s business and loyalty over the long term depends on how it treats customers at seven critical points in their life cycle.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Salesforce Marketing Cloud

JANUARY 17, 2024

McKinsey & Company found that 80% of B2B buyers want self-serve digital options. B2B vs. B2C digital sales What is a digital sales room? Email: Personalized emails go beyond promotional blasts. B2B vs. B2C digital sales B2B (business-to-business) and B2C (business-to-consumer) both use digital sales channels.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

markempa

NOVEMBER 24, 2014

Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Examples of what is NOT lead nurturing: 1.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

DECEMBER 1, 2014

Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email marketing to full-blown packages that seem like they do everything but automate the lights and thermostat at the office. You might also like.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Hubspot

FEBRUARY 12, 2020

In all likelihood, you can’t send single, catch-all email blasts to your contacts whenever you feel like and expect your prospects and customers to be receptive to them. If you’re sending impersonal mass-email blasts, crossing your fingers, and hoping for the best, your prospects may wind up suspended in buyer’s limbo.

Email Marketing 99

Email Marketing Practices Campaigns Best Practices 99

6sense

DECEMBER 8, 2021

Account-based marketing (ABM) is a hot topic in the business-to-business (B2B) world and, when executed well, it can help you achieve increased deal sizes, shorter sales cycles and increased pipeline. Today’s B2B Buyer. This may mean not doing things you have always done, like database email blasts.

Account Based Marketing 62

Account Based Marketing Marketing AI Top of Funnel Ideal Customer Profiles 62

B2B Digital Marketer

AUGUST 31, 2020

With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 01:22 – David Ubeda’s background in B2B Digital Marketing. 13:17 – Business owners are thinkers. 16:56 – Getting straight to the point with B2B customers.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Outgrow

APRIL 11, 2023

I think with a lot of our clients, like, I’ve had a lot of conversations with prospective clients and current clients, and there’s a lot of talks or a lot of like the process behind like, “Oh, I want to buy this giant list”, and just start blasting everyone on the list because I just need more people in the funnel.

Paid Search Agency 52

Paid Search Agency Effectiveness Advertising Agencies Top of Funnel 52

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. Jay : That’s Dead Sea Scrolls in our business. They surveyed about 2,500 B2B consumers or buyers. To your point, there is the 60% void, and social is filling that void, with or without the input from businesses and brands.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Huptech Web

JULY 7, 2022

B2B Ecommerce Platforms: Are you eyeing to promote or sell-off your business products and services to other businesses? You should have a B2B eCommerce platform to increase your reach in a particular demographic using other established companies in the locale. Don’t overwhelm users by blasting designs to their eyes.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Hubspot

JULY 2, 2010

Don’t blast your network with self-promotional materials, but post content valuable to the community. Are B2B companies more difficult to promote? As Leyl Master Black recently mentioned on Mashable , B2B companies can use Facebook to “become an industry resource.". Takeaway: Become an Industry Resource.

Facebook 28

Facebook B2B Thought Leadership Paid Search Agency Ad Frequency 28

Inbox Insight

MARCH 10, 2023

Send on the best day of week Different B2B businesses will find the best day of the week to send emails will vary depending on the buyer personas their targeting and the types of emails they’re sending. 5 things to consider when choosing an email send time Email send time will vary from business to business.

Email Marketing 52

Email Marketing Campaigns CTR Best Practices 52