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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Brand authenticity matters.

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70% of B2B Buyers Agree Video is the Best Form of Marketing Content

KoMarketing Associates

As B2B marketers continue to refine their customer engagement strategies, new research indicates that video is growing in importance among buyers. Furthermore, 93% of B2B buyers say that video is important to them when it comes to building trust in a brand. Identifying B2B Buyers’ Marketing Content Preferences.

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B2B Email Marketing Trends, Best Practices, and Tips 

BOP Design

The post B2B Email Marketing Trends, Best Practices, and Tips appeared first on Bop Design. Draft, schedule, send, repeat. If this describes your firm’s email marketing strategy, it’s time to step into the light and.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

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Five Social Proof Best Practices for 2022

Webbiquity

In B2B marketing, trust and credibility play an even more important role than in B2C. They’ll recommend you because they honestly believe you are the best business for the job. 54% of B2B buyers say they want to read through a case study before making a decision. Businesses want to work with the best in the business.

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. How to assess the current health of your database while working with a B2B contact data provider. What to look for before entering a buyer’s agreement with a vendor.

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Fewer bidders mean a greater chance of winning! Analyzing the auction results is faster and less burdensome.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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What are the best means and practices of B2B lead generation?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. The best ways to learn how to achieve clean, consistent data. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.

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Best Practices for Accelerating the Sales Process

The bottom line is that, in B2B sales, speed is useless without control. Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.