Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? This is where employee advocacy comes in.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Study Best Practices. There are different best practices for every social media platform. Not sure where to start, or even where to look for B2B best practices?

Social Media 326

Social Media Organization Media B2B 326

KoMarketing Associates

JUNE 23, 2014

On June 18, English broadcaster and journalist Jeremy Paxman stated on Newsnight that Twitter is for people who “nothing going on between their ears, or nothing going on in their lives” as he left the show after 25 years on air. Power is in the numbers, and there is a slew of statistics behind the effectiveness of Twitter marketing.

Twitter 120

Twitter Practices Best Practices Broadcasting 120

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. There are two crucial stages of aligning your video with the right practice to target your customer base.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. There are two crucial stages of aligning your video with the right practice to target your customer base.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Sharpspring

APRIL 29, 2020

This is especially important for Business to Business (B2B) organizations. What is the best type of content to post on LinkedIn? This is a great opportunity for B2B organizations because by providing high-quality content about your organization or sharing industry knowledge, you are demonstrating thought leadership.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Launch Marketing

OCTOBER 26, 2022

Here are social media practices our marketing consultants follow to deliver results and success in the cybersecurity industry. Here are a few things to consider across platforms and ideas for types of content to post: LinkedIn About: This platform is popular for all B2B organizations and for connecting with professionals directly.

Social Media 116

Social Media Consulting Paid Search Agency Social Marketing 116

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Listed below are all dates, topics, and details regarding all upcoming Twitter chats.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm.

Social Media 103

Social Media Practices Media Best Practices 103

Heinz Marketing

JANUARY 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. While many of these ideas were already in play before the pandemic, they have emerged as best practices in the virtual and work-from-home environment.

Twitter 98

Twitter B2B Thought Leadership Ad Building B2B 98

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

OCTOBER 30, 2018

To increase overall website conversion rate, analyze your landing pages and the conversion rate optimization (CRO) tools and best practices being used on the site. A dedicated server is easily one of the best choices you can make for site speed and privacy. Connect with Riya on Twitter.

Small Business Marketing 178

Small Business Marketing Conversion Marketing Websites Practices 178

Rev

MAY 10, 2019

In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. B2B Whitepapers Don’t Have to Be Boring. Without further ado, let’s get started with our Best Practices for B2B Whitepapers.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy.

Research 243

Research B2B Marketing B2B Budget Programs 243

Zoominfo

JULY 29, 2019

Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database. With the help of our experts, today’s blog post covers the many different facets of B2B data hygiene and the role it plays in business. ZoomInfo Click to tweet — “B2B sales are complex and the buying groups can be 8-12 people.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. followers).

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content. Show off your employees.

Social Media 74

Social Media Practices Media Allocation 74

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Social Media 84

Social Media Enterprise Management Media Work Management 84

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Following best practices for enterprise marketing means: Breaking down silos —Using tools and creating a structure around content collaboration, take advantage of all the voices (and expertise) in the company. Best practices for enterprise-level SEO content include: Thorough keyword + user intent research. has access to.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

B2B Digital Marketer

AUGUST 26, 2021

As a result, most practitioners today have bad habits and bad practices that are not just ineffective but also unethical. In this episode, Steven Wiideman shares with us the best SEO practices you can use to drive more traffic to your website and increase your business’ profits. Steve’s Twitter: [link].

Ethics 52

Ethics SEO Practices Effectiveness 52

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Interested parties wanting to contact someone at your company for various reasons can find the best person to reach.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Launch Marketing

SEPTEMBER 12, 2018

Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C. 76% of B2B tech marketers use social media to market their products because they recognize the value in tapping into those channels. Twitter profile picture: 400×400. Twitter profile cover: 1500×500.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. The best of both worlds! And don’t get discouraged yet!

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59